<b>How to Promote</b> Your <b>Blog</b> Content: 40+ Experts Share Marketing Tips |
- <b>How to Promote</b> Your <b>Blog</b> Content: 40+ Experts Share Marketing Tips
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| <b>How to Promote</b> Your <b>Blog</b> Content: 40+ Experts Share Marketing Tips Posted: 05 Mar 2014 08:44 PM PST One of the biggest challenges that content marketers and blog owners face is trying to get readers to their content. We asked top bloggers and content marketers the following question: Name something that most bloggers and content marketers can do to improve their effectiveness when promoting their content.
SEO Experts Affiliate Marketers Internet Marketing Business Other Social Media ExpertsCarol Lynn Rivera
What that means is that you need to be involved in getting to know people – other bloggers and business people, commenters, subscribers, Twitter and Facebook and even Pinterest connections. Everyone. When you build those relationships and when you share, promote and comment on other people's work in a way that adds genuine value, then your presence will be known and appreciated and the sharing will be reciprocated. When that happens, your promotional reach will increase exponentially because you will have a network of people to help you. You can build these communities on your own or you can join existing communities like Triberr, BizSugar, or even Facebook and Google Plus groups. Then you need to keep growing and nurturing those communities and keep sharing and promoting other people's content. So I guess the bottom line is that if you want more success promoting your content then you have to stop focusing on promoting your content. Refocus your efforts on others. There's no quick fix. This is definitely a long game, but the payoff is tremendous and I've seen it first hand." Why to Follow: Carol Lynn Rivera runs Web Search Social and asides from offering online marketing services, their blog will keep you up to date with latest in online marketing news. Their blog is filled with useful tips and practical ideas for bloggers and content marketing specialists. Jayson DeMers
Why to Follow: Jayson DeMers is the founder and CEO of Audience Bloom, an online marketing agency that helps clients use content marketing and social media to grow their businesses. He has also written for Forbes, Search Engine Journal, Search Engine Watch and other publications and the Audience Bloom blog shares useful information and tips for online marketing. Ian Cleary
One great tool for doing this is Buzzstream. When you come across influencer websites you can add and categorize them in Buzzstream. Buzzstream will automatically add in relevant data it can find from the website such as the ranking of the site, number of links and contact details. You can then reach out to this site via email using Buzzstream. Recording this outreach is essential. If this site does publish your infographic or link to your content then these are good candidates for your next outreach. Or maybe, they'll say not this time. So you can reach out to them again. Outreach like this is all about being organized and Buzzstream really helps with this." Why to Follow: Ian Cleary is the founder of Razor Social, a company that offers social media marketing and consulting services. The Razor Social blog is one of the top blogs for social media knowledge and tools. Ana Hoffman
Why to Follow: Ana Hoffman runs Traffic Generation Cafe, where she shares tips and ideas for online marketing. Ana keeps up with the latest in social media, SEO and conversion, does real experiments to test out these techniques, and is unrivaled in her love and knowledge of coffee. If you need ideas and inspiration for SEO and social media, then check out Traffic Generation Cafe. Adam Connell
The next time you share one of your blog posts on social media try tagging any brands or people that you have mentioned within a status update or you could go as far as to actually ask them (nicely) if they'd help share your content – if you say awesome stuff about them, chances are they will be happy to help you. For some further reading, you might find this post useful." Why to Follow: Adam Connell runs Blogging Wizard, where he shares tips for how to become a successful blogger. Asides from online marketing ideas, he also shares WordPress tools and conversion optimization tips. Jimmie Lanley
Why to Follow: Jimmie Lanley writes about social media marketing and has notable skills in Google Plus and Pinterest in particular. Jimmie's blog shares some great tips for getting the most out of Google Plus and Google Hangouts. There's also other good advice for productivity and blogging. Peg Fitzpatrick
When a pin is being repinned, share the pin on Twitter, Google+, and other platforms. Make sure when you add a pin to Pinterest that you have the blog URL in the description of the post and edit to add the URL to the source. Create a great presence on Pinterest with ten boards and spend a few minutes each day pinning something new to Pinterest and repinning existing content." Why to Follow: Peg Fitzpatrick is an authority on social media marketing, particularly Facebook, Twitter, Pinterest, and Google Plus. If you want to learn about useful social media tools and techniques, check out her blog. There are lots of useful social media tools out there and Peg knows about a lot of them. Cynthia Sanchez
For example, if an image of a graph is used in a blog post with the title how to increase your traffic in 30 days it's easy to tell what that image is communicating. The viewer has the benefit of seeing a large blog title and knows the context of the site their visiting. When it seen on Pinterest or other social networks it isn't as apparent what that graph represents. The viewer has to make an extra effort to read the text of the pin description to understand it. A simple text overlay added to the image is an easy way to help clarify the meaning of the image to the viewer and can increase click throughs." Why to Follow: Cynthia Sanchez is one of the top experts when it comes to Pinterest marketing and among Pinterest experts, has one of the most engaged blogs and Pinterest accounts. Pinterest is one the fastest growing social networks and Oh So Pinteresting offers detailed blog posts and podcasts showing you how to get the most from Pinterest. To keep up with the latest in Pinterest news and learn Pinterest marketing, visit Oh So Pinteresting. Melonie Dodaro
Begin by surveying your audience. Ask them what is important to them. What do they need help with? What keeps them up at night? You should also listen to the different questions your prospects and clients are asking when engaged in conversations with you online or offline. You could create a series of blog content just answering the most frequently asked questions you hear. You can further increase your success by using tools such as Google Keyword Planner to do research on the different keywords and topics that people actually search for. This will help to make sure that you are only choosing and creating content for topics that there is a real demand for. You may also discover topics that you may have otherwise missed out on. Once you have collected all of this information, you can begin creating content to match the wants and needs you have identified. Ensure that every blog post or piece of content you share consistently over delivers in terms of both the quantity and quality of the information shared. Make sure that you always share solid information that your audience can take and use right away. Take the time before you publish any content to make sure that it has undergone a thorough editorial review process. It is hard for your audience to take you seriously when your content and blog posts are full of errors. Finally, be consistent. Your audience is busy and if you can't find the time to offer regular, helpful content, they will find someone else who will." Why to Follow: Melonie Dodaro is the founder of Top Dog Social Media, a prominent social media marketing agency and is particularly well known for her LinkedIn training. The Top Dog blog also shares detailed tips, tools, and information for social media marketing. Mike Allton
Google+ is a great place to see this in action, as some of the best, most effective, bloggers and influencers use the platform to invite conversation and engagement. They'll introduce their blog post topic and share some insights or questions, and let followers take it from there, rather than just dumping links." Why to Follow: Mike Allton is the founder of The Social Media Hat and a well known social media consultant and coach. The Social Media Hat covers a variety of topics including SEO, social media, blogging and tools. SEO ExpertsBrian Dean
Remember that most people that you outreach to are very, VERY busy. That means they won't read every single word of your content. So the better your content looks the better response you'll get. You don't need to invest thousands to make it look great either. Even custom images like Brian has on his posts is enough to stand out". Why to Follow: Brian Dean's Backlinko is one of the few blogs that I subscribed to on the first visit – the SEO content is top quality, detailed and easy to follow. With Backlinko, Brian has proven that you don't have to blog for years to get traffic and recognition for your site. Asides from being a thought leader in SEO, Brian is also a professional when it comes to building professional relationships with others. Joost de Valk
Why to Follow: Joost de Valk is most known for WordPress SEO plugin (which we use on this site) and also runs a great SEO blog at Yoast. Asides from the popular WordPress SEO plugin, Yoast also offers themes and consulting services. If you want to learn more about WordPress SEO in particular, then check out the Yoast blog. Jason Acidre
You'll have better chances of getting them to see your content, since you're already sure that they're really interested about the topic. But it's very important to ensure that the quality of your content matches or exceeds the content from your competitors (to increase the likelihood of getting more people to share your content). You can also check this guide I wrote a couple of years ago on how to effectively do this type of outreach." Why to Follow: Jason Acidre runs a popular SEO blog called Kaiser the Sage, where he shares actionable tips for effective SEO. His post include detailed tutorials with screenshots and other useful ideas. Visit Kaiser the Sage if you want to learn some tricks and new ideas for SEO. Rae Hoffman
If you can't clearly answer one of those questions with a yes – and tell me exactly who that audience is – your promotion is going to be less effective. My agency offers content marketing services and my entire team knows that before they pitch any article to me for a client, they have to be able to answer one of the above questions with a yes, in detail, before I'll give a green light for it to be created. Knowing who you're targeting with the post is instrumental to promoting the post to them (and being sure your post does one of the above is instrumental to that audience "caring" about the post). Successfully promoting content is a lot easier when you are promoting awesome – and targeted – content. Once you know who you're helping or adding value for, then you need to reach out to those people. But remember to only ask for someone's time to read (and hopefully share or link to) your content if it's epic. People are busy – so make your first impression when you get someone's attention (as a result of strategically attempting to get it) count. And the more epic the piece, the more research and the more work I'll put into promoting it." Why to Follow: Rae Hoffman, AKA Sugarrae, is CEO of PushFire – a digital marketing agency. Asides from SEO knowledge, Rae also shares insights into entrepreneurship, other online marketing tips and her unique perspective and view points. David Leonhardt
It's not just for Pinterest, but also for Google Plus and Facebook and even Twitter (Have you seen the proposed new layout of Twitter?) And I have noticed Manteresting and Gentlemint also sending more traffic lately" Why to Follow: David Leonhardt runs seo-writer.com and is a veteran when it comes to SEO and marketing with content. His blog has been around since 2007 and provides practical and up to date information and commentary on what is going on with SEO and online marketing today. Neil Patel
Why to Follow: Neil Patel is one of the best content marketers that I know of and was doing content marketing long before it became a buzzword. His site Quicksprout is a resource that even the top online marketers can learn from, containing comprehensive guides on SEO and other online marketing topics. He is also the co-founder of popular Analytics tools like Crazy Egg and Kissmetrics. Bill Sebald
Not unlike someone in PR, it helps us build a rolodex that we can refer to later. We do scattershot too, because it's usually as quick as hitting "publish" on Buffer or some paid stumbles, but the big wins come when you can get someone who has an audience to bond with what you created." Why to Follow: Bill Sebald is one of the founders of Greenlane SEO and also an active contributor to Moz. Greenlane SEO services clients in the Philadelphia area and has been around since 2005. Eric Siu
Why to Follow: Eric Siu is CEO of Single Grain, a digital marketing agency in San Francisco. He also has his own blog called Growth Everywhere, where he interviews other successful business owners. Larry Kim
Why to Follow: Larry Kim is the founder and CTO of Wordstream, which offers PPC management tools. The Wordstream blog is a known resource for keeping up with the latest in PPC and Adwords as well as SEO news and ideas. Wordstream also has some useful free keyword tools. Steve Webb, Phd
When most people create content, they have no idea who their audience is, and as a result, they fall into the "publish and pray" trap (i.e., they create content and hope it will magically promote itself). Don't be like most people. Before you spend any time on a piece of content, identify your audience. And more importantly, research what resonates with that audience. When you create something your audience actually wants, they will be far more likely to help promote it. Once you've identified your audience, you should also target a few important influencers (i.e., the individuals that heavily influence your audience) and reach out to them. It's much easier to promote content when you have your audience's influencers amplifying your promotional efforts. Another important consideration is timing. Ideally, you want to time your content's publication and promotional efforts to coincide with your audience's schedule. Your content will be much more successful if your audience finds it when they are most receptive to sharing, linking, etc. Finally (and most importantly), make sure your content is actually worth promoting. Even the best promotional techniques can be completely ineffective if your content doesn't provide real value." Why to Follow: Steve Webb operates Web Gnomes, a company that offers detailed web audits and SEO consulting services. Steve also specializes in developing internet marketing strategy. Be sure to also check out the Web Gnomes blog to learn more about SEO and online marketing. Elisa Gabbert
Number 2: Make sure your social button widget doesn't require multiple clicks to complete the share, or use a bare link as a snippet. I've seen some Twitter widgets that just tweet the link without the title or the site/author's Twitter name. Those are the worst." Why to Follow: Elisa Gabbert is the SEO Manager and content strategist at Wordstream. Her articles at the Wordstream blog include online marketing case studies, the latest developments in SEO/PPC and some intriguing discussion on the direction of SEO. Richard Marriott
First, choose the people you link out to wisely. For example, if you have to choose between linking out to a blogger with an inferior resource but who is very active on a site like inbound.org or a Sub-Reddit, choose them over the blogger with a better resource but who's less active in promoting other people's content. Then, when you email the blogger who's incredibly active on a Sub-Reddit, for example, don't just tell them you linked out to their resource but BE CLEAR in how you PRECISELY want them to help you share it. Don't just say, hope you'll help give it a share around. Instead say, I notice you're a bit of a Redditor and would love it if you'd help post the link on that Sub-Reddit with this title "INSERT TITLE HERE". This will increase your chances of getting superior types of shares that send huge volumes of traffic rather than just a Tweet or a Facebook like." Why to Follow: Richard Marriott is runs and SEO and online marketing blog at clambr.com and is proficient at doing expert roundup posts himself. In addition to expert roundups, he has also acquired quite a following over the past year with his unique SEO tips. Venchito Tampon
The process is simple. You create personas to describe a group/sub-group of your target audience so you would have an idea of their interests and needs in your industry. It involves two things: For instance, you have your own company and you want to sell mobile phones online. What you will do is to set a persona that can represent an entire group of audience. For the given example, you might have these personas: 1. John (Techie Grown-up) 2. Jenny (All Knowing Techie) There are still other personas that you can create that can describe different groups in the tech industry. " Why to Follow: Venchito Tampon has an SEO blog called Digital Philippines, where he shares some great tips for search engine optimization. If you want to learn more about promotion, you can check out his comprehensive guides about content promotion and link building outreach. Ann Smarty
The way VCB works, it's one of the most unintrusive ways yo put your content in front of eager social media influencers. And you don't even need to ask them to share your content because they are there exactly for that: They want to share your articles. I've had quite unexpected results with it and I don't promote all my articles there keeping it for my best and most important articles now!" Why to Follow: Ann Smarty is a well known authority in the topics of SEO and guest blogging. She has co-founded and created a couple of useful tools like Viral Content Buzz and My Blog Guest that make it easier for new bloggers to promote their content and gain new followers. Affiliate MarketersZac Johnson
Why to Follow: Zac Johnson is a Super Affiliate and blogger who shares his online marketing ideas at Bloggingtips.com. Zac has been making money online for over a decade and is a veteran online marketer. Internet MarketingMark Traphagen
Look at all the people who built strategies based on running up Facebook likes. In many cases, few of those people ever became real "fans." They were never drawn in to the community, so they failed to engage. And now Facebook is throttling down the organic reach of Pages whose Likers don't regularly engage. You need to own your audience. By that I mean, these are people who would follow you anywhere, who would still care about you and find your content (or you have ways of delivering it to them) even if you got cut off from a social network or it disappeared. A lot of pundits are fretting right now over a supposed coming "content glut." The content creator who has her own audience will never need to worry." Why to Follow: Mark Traphagen works for Stone Temple Consulting and also created the Author Rank tool, which approximates the strength of your authorship. Asides from SEO, he is also a leading authority on Authorship and Google Plus. Dan Norris
Why to Follow: Dan Norris is the co-founder of WP Curve, which offers unlimited WordPress support for a low monthly rate. The WP Curve blog contains lots of great tips for improving conversion rates, WordPress and running a business. Megan Dougherty
If you haven't done it recently, revisit your customer profile, or avatar, and see if the assumptions you made when you first created it still apply, or if you need to refresh your understanding of them. Do they still read the same blogs? Use the same social media? Describe their problems the same way? You should keep track of how these things change so you can invest your time and resources into only promotional tactics that will work for them." Why to Follow: Megan Dougherty is the Education Lead at Firepole Marketing, founded by Danny Iny, which offers training courses in blogging and online marketing. They also have a free blog and podcast with useful tips and advice for online businesses. Peter Sandeen
Why to Follow: Peter Sandeen is an expert blogger and online marketer and quickly built his blog audience through guest blogging. His blog reveals tricks and ideas for promoting content and he offers conversion optimization and marketing strategy consulting. James Chartrand
Unfortunately, that's a little like baking cupcakes in your kitchen and hoping the scent alone will attract people passing by. It doesn't work. Attracting readers can't be done in isolation or with hesitation. You need to get OUT THERE in the world, in any way you can and in any possible context, so that people see you and hear about you. You need to make sure people know you exist. There are hundreds of marketing strategies and tactics already out there on the internet, so start by doing some research. Compile a list that includes all sorts of ideas, from crazy-new to proven techniques. Make sure to write down ones that get you OUT THERE, not ones that keep you isolated and creating something new. Then get pragmatic, practical and action-oriented. You don't have to grow your readership by 10,000 subscribers overnight. You can – and should – focus on small, achievable wins that you can accomplish every single day. In other words, start by adding one new reader, then one more, then one more. Here's how: Every morning, before doing anything else, grab your list of tactics and strategies, look it over, and ask yourself this: what's the ONE thing I can do today, right now, that can help me grow my readership? Then go do it. It's that simple." Why to Follow: James Chartrand is the mastermind behind Men with Pens and has used blogging to successfully launch a businesses that offers web design, copywriting and professional training for aspiring writers. She also offers practical advice, tips, and ideas on her blog to help writers become more successful. If you want to become a better writer, then check out Men with Pens. Ryan Deiss
This business is all about converting traffic into subscribers and subscribers into customers. The most effective way to convert traffic into subscribers is through the use of a Lead Magnet. The Lead Magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information – usually an email address. The technology is simple — any decent email software can build a form where contact information can be entered and saved for your follow-up marketing. One goal of the Lead Magnet is to generate subscribers that can be notified via email when you publish new content. But we also make offers to these subscribers. We cracked the code on "blogs" the minute we stopped thinking of them as blogs. We don't own blogs. We own media properties and we run them like a publisher. We create outstanding content and make offers to the audiences we create." Why to Follow: Ryan Deiss is one of the most respected online marketers of our time and generates millions of dollars from digital training courses each year. Ryan and his team also run Digital Marketer, a blog that gives online marketing tips. To learn more about Digital Marketer, check out Ryan's recent article How We Grew a Blog from Zero to 6 Million. BusinessMark Schaefer
There are thousands of people asking questions on LinkedIn Groups, Quora and sites like Yahoo Answers. Find questions you can answer, then add a link to one of your helpful blog posts as a response. This accomplishes several things: 1) You are leveraging your content in a helpful way Why to Follow: Mark Schaefer runs Businesses Grow, a blog that provides marketing tips and advice for business owners. He has written several books including The Tao of Twitter and Return on Influence and has over 30 years of sales and marketing experience. If you are looking for both online and offline sales and marketing tips, Mark is an experienced authority on the subject. James Schramko
You can tag subscribers based on interest, where they opt-in, lead source and what they buy for example. This will help you identify sub-groups of your main emailing list." Why to Follow: James runs Super Fast Business, a blog that shares tips on how you can start a successful online business. Asides from offering products and services to help website owners get traffic, they also have a free podcast with over 60,000 subscribers for the do it yourself business owner. Tom Ewer
Why to Follow: Tom Ewer writes about his ongoing journey with freelance writing and entrepreneurship at Leaving Work Behind. His willing to share ideas and commitment to his readers have gained him a loyal and engaged readership. Tom's blog is surely a useful resource for freelancers.
Sophie Lizard
Why to Follow: Sophie Lizard runs Be a Freelance Blogger, a blog that shares tips and ideas to help other bloggers succeed with freelance writing. There is also a community forum and paid courses and help if you needed further assistance. John Lee Dumas
Why to Follow: John Lee Dumas is the founder of Entrepreneur on Fire, a daily podcast that interviews successful business people. His podcast is a great resource for people that commute to regularly that are looking for ongoing business education. He also has a podcasting training course for people who want to get into podcasting as a business and has quickly become a top authority in podcasting. James Clear
Why to Follow: James Clear runs jamesclear.com where he shares practical tips for entrepreneurs and business owners. His blog also shares ideas on how to live a healthy and fulfilling life. Although the posts are short, the tips he shares are thought provoking and practical and would be beneficial to just about anyone. Carol Amato
Why to Follow: Carol Amato has a background in entrepreneurship and has been blogging for a few years now. Her posts contain a variety of useful ideas including productivity tips, blogging advice, social media tools, and more. Carol enjoys helping other people and always says thank you when we share her posts. Chris Brogan
Why to Follow: Chris Brogan is a prolific author, public speaker and coach and CEO of Human Business Works. His business experience spans over a decade and he has been featured in media and publications like Forbes, USA Today and the Dr Phil Show. To learn more tips about business, sales, and online/offline marketing, visit chrisbrogan.com. Gregory Ciotti
The article was written entirely by me, but those features backed up my opinions and served as a great promotional tactic. Why is that? Because the people I featured shared the article, of course! So the next time you're writing an original piece, grab a few quotes from notable experts in the field. It's a win-win situation." Why to Follow: Gregory Ciotti is the marketing strategist at Help Scout, a popular help desk service. The Help Scout blog offers practical productivity and business advice. He also runs his own blog at gregoryciotti.com and you may also find his writing on various other sites around the web. OtherLindsay Ostrom
Why to Follow: Lindsay Ostrom runs Pinch of Yum, a popular recipe site. Asides from sharing recipes, she also shares tips for how to grow your own recipe blog along with their income report. Lindsay also operates Food Blogger Pro a membership course that helps food bloggers start their own website. Bill Gassett
Why to Follow: Bill Gassett is a successful real estate agent in Massachusetts and is also very knowledgeable about social media marketing. Although his primary business may be real estate, he has also shared some interesting tips about Pinterest and Google Plus and is an authority when it comes to social media marketing. |
| <b>How to Promote</b> Your <b>Blog</b> Posts Effectively - Business 2 Community Posted: 27 Feb 2014 07:15 AM PST
Building in the desertUndoubtedly, it is critical that you write a top-quality blog. However, it is not enough if you don't share it with the appropriate target audience in the most effective ways possible. After all, you not only want your target audience to read your blog posts but you also want them to share it with other people they know and trust. Promoting your blog posts properly will require some time and effort on your part. However, it is definitely worth the effort. Writing a great blog post without promoting it properly is like building a casino in the desert. It may be the most wonderful, exciting, fun casino on earth. However, you won't get any visitors because nobody goes there. In other words, you need to place your blog post where other (appropriate) people will be inclined to read it. Of course, there are several different ways in which you can go about promoting your blog posts. You will find that some are more effective than others and you will just have to experiment with them to determine which ones work best for you. Promoting your blogs on the various social media channelsIt is critical that you to understand how important it is to promote your blog posts on your chosen social media channels. The various social media channels will make or break your professional success online. You should consider the following: Twitter: The first thing that you should do on Twitter is to post the actual blog article. After that, you will want to set up a schedule of tweets that are connected to the blog post throughout the course of the week. The next week, you will repeat the process. You should do that for as many blog posts (and at whichever frequency) you choose. A great way to hold your followers' interest is by either changing the title of your blog post or turning the title into a question. People love to answer questions. Google+: First and foremost, Google+ is a wonderful social media channel for posting your blog articles. It is effective when it comes to search engine optimization and it will enable you to form relationships with new people online. The more you interact with other people, the more willing (and excited) they will be to share your blog posts with others. Pinterest: Pinterest is really hot right now. The graphic aspect of content is so important and it generally attracts a large volume of people for the simple reason that many people are visual. They respond much better to content that at least has a graphic (visual) aspect to it. There are several tips that may work for you if you include Pinterest images in your blog posts.
It is very important that you carefully scrutinize your graphic images for maximum effect. You would be surprised to learn how and why your target audience members react to what they find in your graphic images. Facebook: Facebook can be an extremely effective social media channel for your blog posts. It is a good idea for you to post your blog article and them inform all of your professional Facebook connections through a profile status update. This is also your opportunity to put in backlinks. LinkedIn: LinkedIn is at the top of the list of most effective professional social media channels. With that in mind, it is an excellent opportunity to share your professional knowledge through your articles. Of course, if you are going to post your articles in LinkedIn groups, make sure that you are well aware of the group rules first. That is very important. YouTube: Videos are a great way to share your content (or videos embedded in your written content). You can do a "how to" video that is connected to your blog post. People generally love that. The video should be brief (15-30 seconds). You can then lead your viewers to your website so that you can get to know each other better. Instagram: Instagram is a wonderfully effective way to promote your blog posts. You can post an image with some sort of caption, ask a question, leave a comment, or make a provocative statement that people are bound to respond to positively. ConclusionYour blog posts are a very important part of your social media marketing strategy and you should make sure that you use them to your fullest potential. There are many effective ways that you can do that. It is a good idea to do your homework so that you have a clear understanding of what is available and what works best for you and your business. The bottom line is that you need to do whatever it takes to get people to notice that your blog posts are valuable and enticing. Remember to share your blog posts with your social media communities at every possible opportunity (whenever appropriate). We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let's have coffee .
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| <b>How to Promote</b> Your <b>Blog</b>: 4 Ways to Skyrocket Your Views Posted: 25 Jul 2013 05:45 AM PDT  Look at the people in this rocket. See how they smile? They're happy because their blog views skyrocketed after following our tips. You too can be happy like the rocket people — all you have to do is keep reading this blog post! Would you eat a cupcake with no frosting? Of course not… that's just crazy. So why, then, would you write a blog post without doing any promotion for it? OK, this may not be the best analogy I've ever come up with, but at least it shows you just how absurd both scenarios are. If you want your blog post views to skyrocket, you can't be afraid to promote them – heavily – every (relevant) place you can find. The best example I can give you of a time when blog promotion not only worked, but worked so well that our traffic pretty much quadrupled for a month, is the post I wrote about my experience at Amy's Baking Company's grand reopening. This post currently has 21,507 views, (94 comments and an average time of 8:22 spent on the page) making it, by far, the most-viewed post on our site to date. Quite a few of those views came from search, email marketing, and other sources, but many also came directly from the promotion I (and my co-workers) did, which was exciting to experience. Yes, the more popular a topic is, the easier it will be for you to get a crazy amount of views, but, you can definitely bump up the views on any blog post if you know the right places to promote it. (Of course, the content has to be good or no amount of self-promotion will save it.) Keep It Relevant if You Want Results To ensure people actually read the words you write, you need to help your blog posts get as much exposure as possible. The way to do this is through promoting them on various sites – and there are many, many places out there to choose from. But, the key is finding the right ones that will be relevant to your target audience. If you're thinking you can just flood every site, every blog, every group, etc., with the link to your blog post and watch your views skyrocket, you'll be nothing but a spammer – and that's not going to win you any friends – or traffic. To show you how I made it work for my Amy's Baking Company blog post, I've broken down each site I promoted my blog post on, including the stats of how many views I got from each, to show you how vital – and rewarding – self-promotion can be. If you're ready to learn how to promote your blog posts, check out my four easy steps below! Step 1: Promote on Social Media, Always Just one of many, many tweets I used to help promote my blog post. If you want to learn how to promote your blog posts, social media should be at the top of your list. My Amy's Baking Company post in particular was promoted heavily on Facebook and Twitter, repeatedly, and over the course of a week or so. (By not only me, but my co-workers too.) It was also promoted on Google+, LinkedIn, and Pinterest, although not nearly as much. On all social media sites, we used both our business pages and our personal pages to share the link to this blog post. If you have co-workers or friends who'd be willing to help out, ask them to share your posts with their followers if they think it's something they might be interested in reading. It only takes a second for them to do and it can really help your post get more views. The promotion we did on social media really paid off as we got a great amount of views coming from both Facebook and Twitter. (Clearly Google+, Pinterest, and LinkedIn didn't pan out very well for this one, but they've worked great for other posts.) Twitter: 2,664 views Facebook: 1,669 views Google+: 26 views Pinterest: 3 views LinkedIn: 1 view In hindsight, I could have also tried StumbleUpon, Tumblr, Instagram, and maybe even Vine if I'd been able to take a little video while I was at the restaurant. (But you can — and should — try these sites for your blog posts.) Step 2: Become a Commenting Fool The comment I left on an article on The Huffington Post. Since my blog post was about a national news story, all I had to do was conduct a quick search on Google for 'Amy's Baking Company,' change the results from 'web' to 'news,' and up popped a ton of recent, relevant articles to comment on. (You can do the same with any topic you're writing on to find articles and blog posts for you to leave comments.) I went through the provided list and left comments on a variety of different articles that said I'd been to the grand reopening and had written a firsthand account (and left the link to my blog post). Doing this resulted in hundreds of views (as well as many new Twitter followers) coming from major sites like The Huffington Post and New York Daily News after people had seen my comment. In hindsight, however, I think my comment was a little boring and a bit too promotional. I'm lucky the sites even left it up (yay!), but next time I will definitely leave a more genuine comment that directly references something in the article to show that I actually read it — and then leave my link. Keep in mind that some sites frown upon promotional links and may even delete your comment regardless, so don't get discouraged if that happens. Other sites will leave your comment up, especially if it's relevant to the article and beneficial to their readers, which will help you get the increase of views and comments you want. New York Daily News: 298 views The Huffington Post: 232 views Chowhound: 173 views (Another idea: Joining relevant groups on LinkedIn and Google+ and starting a genuine discussion around your blog post can also be a great way to get more views. But, posting your blog post's link without writing anything else is not OK. You need to really engage the members by asking their opinion to ensure the moderators won't delete your post. One of my co-workers tried this recently by starting a LinkedIn group discussion with one of my blog posts about unique low-cost marketing ideas and we got 320 more views because of it!) Step 3: Look Into Blog Syndication Sites My submission to BizSugar With so many places out there to either syndicate your content (with an RSS feed) or repost your articles, there's really no excuse as to why you can't choose at least one or two to help boost your traffic. (It's fast and easy, I swear!) I used BizSugar, a site where you can submit the link to your blog post, and people can tweet and 'like' it from there, as well as comment on and 'Sugar' it, to help promote my post. We didn't get a ton of traffic from BizSugar, and not many Sugars (only eight, wah wah), but we did get 43 tweets and 162 likes on Facebook from it, which helped to keep the momentum of this post going. (Other posts I've promoted on BizSugar have done much better, which just shows you that some will work and some won't, but it's always worth trying.) BizSugar: 56 views (Some additional places you might want to try include: Business2Community, Social Media Today, Networked Blogs, Technorati, Blokube, Inbound, Evan Carmichael, and Blog Carnival.) Step 4: Go Further  Don't let this sweet, welcoming face fool you… Reddit is only (sometimes) the right fit for blog posts. When it comes to learning how to promote your blog posts, it's important you consider it to be an ongoing process. This means that you need to continually research new places to promote your blog posts, as well as learn what the most popular sites are, and dig deeper to discover the more obscure, yet beneficial, sites not everyone tries. One site that I tried out with my Amy's post is one that I've never attempted before: Reddit. Yes… delving into the murky waters of Reddit can be quite the risky move, especially because Redditors frown heavily upon blatant self-promotion. But since I felt I finally had a blog post they would be interested in, I hoped they'd tolerate my self-promotion just this once… and they did! (That's not to say some Redditors didn't leave some not-so-nice comments, but I expected that to some extent.) If you're going to try posting on Reddit, get a feel for the site first. While it definitely won't be the right fit for most posts, when it IS the right fit, it can score you thousands of glorious views. (I found out later that another Redditor also posted my blog post on the site. Not sure how she found it but it must have been thanks to some aspect of the promotion we did for the post.) Reddit: 5,254 views (You might also try joining a blog community like Triberr or other sites like Digg, Delicious, Quora, List.ly, Scoop.it, etc.) Now It's Your Turn!See? Self-promotion does pay off! In fact, it's absolutely necessary if you want your blog to get more traffic, comments, and shares. Plus, the more promotion you do for your blog posts, the more likely they are to get picked up by other, bigger sites (getting you even more exposure and views). For example, ZDNet did their own Amy's Baking Company story and linked to my blog post, which was fantastic because I then got 454 more views because of it, as well as five or so additional trackbacks. Of course, trial and error is the only way you'll learn what works best for your blog, so don't be afraid to try a variety of the sites I've mentioned above. As long as you're actively promoting each post you write, you'll quickly start learning what is working for you and what isn't, which is all a part of the sometimes-frustrating-but-ultimately-rewarding process!
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| <b>How To Promote</b> Your Music - The Ultimate Guide - Music Think Tank Posted: 25 Nov 2013 04:00 AM PST
Now before you roll your eyes and think I'm going to tell you to "create a Facebook account and promote through social media" or to "get your music in as many places as possible," listen up. This guide is going to be full of actionable content and advice that won't be found in every post on the subject that simply rehashes information the writer has heard and not tried out themselves. By the end of this post I want you to walk away with at least a few things you may not have thought about before, and can start implementing in your music career. So with that in mind, read on, take notes, and share this guide if you find it useful. And be sure to check out my free music marketing ebook afterward to get extra advice and tips for getting your music out there. Top ways to promote your music from @musicthinktank and @imusicadvice!! - Tweet This 1. Climb the Ladder with Your Collaboration EffortsOK, so the first thing you can do to promote your music better isn't actually something many musicians associate with actually being a form of promotion. Collaborating with other musicians can actually be a great way to get out there. Making songs with a well known act can actually mean you can get in front of their fans. It may also mean that you gain a higher perceived value for working with that act, and it can be a good note on your CV when looking for other music related work and opportunities. The thing is though, it's very unlikely you'll get collaborations with big names in your genre (unless you already know them). You see, their time is precious, and they're not just going to collaborate with every up and coming act out there. The solution? Using the 'ladder' method. What you want to do is categorize any talented musicians in your genre into different levels based on how big they are. Usually, while the biggest acts won't be willing to work with you at this stage, some of the lower level acts will be - with enough incentive. So what you do is approach those acts which are slightly bigger then you, and do collaborations with a few of them. Not only does this get you in front of their audiences, but it also gets you associated with being at their level. Once this is done, start looking to the next step of musicians who are that bit more popular then the last group you approached (and are now in yourself). Do the same; collaborate with them, get in front of their audience, and become thought of as being on their level. Rinse and repeat, each time working with bigger acts and getting a bigger reputation yourself. The good thing is, once people start seeing you're working with lots of people in your genre, they will want to start working with you too. You'll be the hip new people on the block that everyone wants to be associated with. 2. Climb the Ladder with Media Outlets You Try to Get On
If you've ever tried to get covered by a big website, TV channel or radio station, chances are you didn't hear back from them, or got rejected. Again, these places aren't looking to work with just anyone; you need to prove you're noteworthy and worthwhile for them using one of their exposure slots. As you may have guessed, the above ladder method works here too. Start out by getting on smaller platforms and websites, and build your way up. Get all of these previous places you've appeared on your music CV. Include their logos on your website. Make it clear people are talking about you. Gradually build things up, networking with new people along the way. You will find more and bigger opportunities become available to you, as the music industry is full of people who don't care until you say you've worked with 'x' amount of their competitors. So keep climbing that ladder. 3. Master Your Gigging GameSo I could say to you, "Gig because it's good exposure and you can make money from it." I want to give you more, though. The thing is, anyone can gig. That said, what are you doing to set your gigs apart from 95% of other musicians in your genre?! Practicing your lyrics is one thing, but mastering your show is something else altogether. Remember, as a musician you are an entertainer! It's your job to entertain. Yes, that might just be in the form of your voice in rare cases, but in the majority of cases your whole stage presence also factors into things. When people leave your show, are they going to remember you as that person with good lyrics and a good voice? Or will they remember you as that person who stood out and outshone all the other performing acts that night? I hope you aim to achieve the second one. So what can you do to achieve that? Well first of all, find out what works in terms of stage presence. Load up YouTube and search for the best live acts in your genre. See how they command the stage, see how they move, and see how they interact with the audience. Does it work? Is it something you can do and build on? Most of the time it will be, so be sure to build yourself as a overall great performer, rather then just someone who has good vocal ability. 4. How to Promote Your Music Online: Schedule Your Social UpdatesAll right, let's move on to how to promote your music online. While you all know you should be taking part in social networking, there's one thing you can do to make things a lot easier in that area: Scheduling your social updates! While this isn't possible when you're replying to people who interact with you (which you should be doing), you can schedule updates for your fans with new content and conversation starters. For example, let's say you have a gig tonight. You may be very busy just before it, and you know you won't have any time to communicate with your fans on social sites around that time. In this case, what you could do is schedule two updates for Facebook and Twitter. The first could go something like this: "Not long ago arrived at * venue name * and can't wait to perform. Any of you here? If so come and say hi and wish me luck!" You can also schedule another update for later, such as: "The show tonight went well, I can't wait to share the pictures with you. Give me time to go home and sleep & I'll get them up tomorrow ;)" These kind of updates are of course based on things you know are going to happen, yet they will mean you can encourage communication with your fans at a time which is easier for you. So how do you schedule your social updates? Well my favorite method is via the free tool Hootsuite. Have a look, if you ask me it's a must use tool for all musicians. 5. Take Advantage of Email Marketing
The advantage with email marketing over Facebook and Twitter is your message gets to more people then it would on alternative platforms. As you probably know, Facebook makes it so only a small percentage of your fans see any message you post. With Twitter, if your followers aren't online around the time you send your Tweets out, chances are they won't see them. With email though, once it's sent, it sits there until your email subscribers see the message. It doesn't go anywhere, and it's not as time sensitive. There are a lot of other reasons why emails are also effective, but I won't list them all here. Instead you can check out this guide on list building for musicians, and see for yourself why you need it. I also let you know how to get started with this form of promotion, so give it a try. 6. Don't Just Update on Twitter, Seek ConversationsMy last music marketing tip for the day: Be proactive with your approach to Twitter marketing. I see people get this wrong all the time. They think that all they need to do to promote their music on Twitter is to add a load of random people, then keep Tweeting about things related to themselves. In reality, this is a huge waste of your time. Real Twitter promotion is all about building connections. You want to seek out conversations relevant to you and get involved. For example, let's say you make music and are similar to Coldplay. What you'll want to do is search for conversations based around Coldplay, and see the results. Be sure to click 'all' under the section 'Results for coldplay.' This will bring up all people recently talking about them. Next, literally start talking to these people. Let them know you're into Coldplay too, and for those that respond and seem interested, mention that you make similar music which they may want to check out. So people will end up doing that. I don't advise you mention your music the first time around, because people usually put up barriers against you once they feel you're trying to promote to them on initial contact. But after swapping a Tweet or three, they'll be much more likely to give you a try if they think you're a cool person. You will also want to give them a follow after their first reply, too, as this will increase the chances they'll follow you back and see your music related updates. And That's THE BEGINNING of How to Promote Your MusicAnd that's it, six big (and often not talked about) tips for promoting your music. That said, this isn't everything you need to know in terms of getting your music out there. There are a lot more music marketing tips you can and should learn, and I aim to give you those here today. If you haven't already, you'll want to check out my free ebook on the subject (download it here). Inside I start to look at the finer details of music promotion, such as how much you should be doing it, when, and why. I also look at some additional things you need to think about to start getting your music marketing mentality right. Furthermore, you can check this guide for 6 additional music marketing tips. I hope you found this guide useful and have some things you can start implementing ASAP. If so, please give it a share, and let your fellow musicians check it out too. I'm sure we'll speak again soon. :) Shaun Letang, |
| <b>How to Promote</b> Creativity in the Workplace | DesignFloat <b>Blog</b> Posted: 27 Feb 2014 05:02 PM PST
It's well enough saying your company needs to be creative, but how do you go about encouraging creativity? Well, it requires some day-to-day changes, a new approach to meetings and a company culture that encourages creativity. If you need a little more guidance than that, then read on. These are ten things you can do to promote creativity in the workplace – right now, in meetings and for the long term. Promote creativity right now
These are simple things you can implement right now to instantly boost creativity in your company. If you're looking for some simple tweaks to your company, this is where you start.
Promote creativity in meetings
Promote creativity for the long term
* * * Author's Bio Libby French is the director for ipadrepairs.co.uk. Her favorite part of her job is working along side her talented team. In her spare time, Libby enjoys keeping up to date with tech and design trends. |
| 30 Ways to <b>Promote</b> Your <b>Blog</b> Post | I love 2 <b>blog</b> 4 you Posted: 28 Feb 2014 12:05 PM PST The question of how to promote business blog posts came up yesterday with a new client. Having ascertained that there was more to blogging than just SEO benefits, the next question was "how will anyone know about our blog?" Without social media channels in place, and / or an email newsletter it was a good question. Your business blog is a tool to drive traffic to your website, and add value for people visiting your site; yes it will be found on SERPS with some strategic optimisation (and a commitment to regularly publishing relevant content), but it also needs a boost through your own promotion efforts. This infographic from Launch Grow Joy covers lots of methods to get your post maximum exposure. If you do just the social media and email newsletter tips, that's a great start. If you have time to use all 30 methods, then you'll really get your blog noticed! One proviso though. I wouldn't recommend promoting your blog posts 3 times a day for a month on Twitter; I think this is too much and constitutes spamming, and therefore could be counterproductive.  0.000000 0.000000 |
| <b>How to Promote</b> Your Events With Social Media | CogniView <b>Blog</b> Posted: 17 Apr 2009 03:27 AM PDT Posted by nitzan on Friday, April 17th, 2009 The other day John Haydon and I were on a live Webinar where someone asked how to go about launching and growing an event program using social media tools. I didn't have time to explain fully so thought I would write up the process here for you now.
Two good examples of how social media can be used to promote events are ThinkVisibility in the UK and the SOBEvent in Chicago. I am also involved in a purely online series of events that are very exciting and are using social media to the max, but I can't talk about them right now so look out for the above tips being utilized in my Twitter stream very soon! Do you have any good tips or examples of events promoted through social media? Please share in the comments …. |
"To be more effective at promoting your content, you first need to become more effective at promoting other people's content. The internet is a relationship economy. You have to give to get. Very few bloggers or businesses are at a level where they will have their content read and shared if they are absent from the process.
"Find key influencers on Twitter that would be particularly interested in your content. Then, reach out to them with a Tweet and ask them to review your content. This method works especially well if you have mentioned or referenced that influencer within your content."
"If you run an outreach program to reach out to key influencers in your industry to promote your content it's important to track this outreach.
"Your post promotion efforts will be a lot more effective if you build relationships first before asking anyone to share your posts. Saying "Hey, I love your blog – look at this great post I just wrote!" doesn't usually work well."
"One of the biggest mistake that I see bloggers and even content marketers make is that they don't use the full potential of social media. The truth is that social media is about more than reaching your own followers, it's about putting a strategy in place to reach the followers of your followers.
"Don't forget to promote older content that is buried on your site or blog. If it's valuable, evergreen content, there is nothing wrong with re-sharing it months later. You have new followers and subscribers who haven't seen it. And existing fans might have missed it or might even gain a new perspective from re-reading it a second time."
"Pinterest is still widely underused for bloggers. Bloggers should have a Pinterest Business account and utilize the analytics on their pins. Rich pins are also a must for bloggers: 
"Pinterest being my favorite site for content promotion I would say that marketers sometime miss the mark when it comes to images that they use. On Pinterest and on other social networks images are often seen in isolation and it's easy for viewers to overlook or misinterpret the image because the message isn't clear.
"They key to success when creating content for your audience ultimately depends on your ability to provide your audience with value. You must find out what they need, create great content that is packed with useful information and do it regularly.
"One of the key mistakes that I see many businesses and marketers making is to treat social networks like advertising mediums. They're not. Blasting links to your products or services or even blog posts to social media isn't marketing – it's spamming. Instead, bloggers and content marketers should be using social media to network with peers and colleagues – influencers – and working to cultivate real relationships with both them and interested readers. New blog posts should be shared with the intent of actually sharing and starting discussions, rather than the expectation that just because you posted a link that means I have to click on it.
"Invest in your content's design.
"Actually giving a damn about what people search for in relation to your products and services. Writing awesome content is nice, but not doing proper keyword research upfront is probably the most common mistake I see.
"Start with the low-hanging fruit – people who have already shared or linked to the similar content from your competitors. Reach out to them and let them know about your content (use 
"IMHO, one of the biggest aspects of effective blog promotion needs to occur before you ever publish the post. You have to ask yourself:
"The biggest gap I see between what bloggers do and what they could be doing is in the images – far too many blogs use stock photography because they won't take 20 minutes to create an original picture that stands on its own (not just a title image). . By way of example, at 
"Most bloggers tweet the same piece of content multiple times. The reason being is that not all of your followers won't see your content so tweeting and sharing it multiple times helps increase your overall traffic."
"The best way to promote content is obvious, but not often done for some reason. Usually it's a scattershot approach – sprinkle it here, there, and anywhere you can get to. But, normally nobody notices. Everyone does that, and it is just too noisy. For our clients we make a list of targets to share our content. Hopefully we can turn them into advocates. We created what we call a "client firehose," which gives us great insight into who similarly publishes the stuff we create, and others who have a general interest in content like ours. It's a mix of 
"The most effective thing is taking the time to build real relationships and not trying to 'network' your way to acquire as many links as possible. Real relationships tend to scale better and you get better results in the long term."
"Try focusing on big, trending topics. It's easier to get bloggers and journalists to write or share information containing an interesting new angle on something that was already at the top of their mind. For example, Matt Cutts recently announced that they built a version of the Google search algo that didn't use links as a ranking signal. That was pretty big news, so we quickly did a post on the 
"My best advice for improving your promotional efforts is deceptively simple: have a plan.
"Number 1: Write a better outreach email:
"Whenever you post anything on your blog you should always promote your content to the people you link out to with clinical precision.
"Persona outreach
"I don't mean to be self-promotional but my most effective content promotion tool has quickly become 
"One of the best ways to improve your blog, services or personal brand is by getting other people to talk about what you offer or do, basically getting as much personal exposure as possible. This can be done through many different ways, such as paid advertising, a guest post, interview or even with your own affiliate program. Of course the ultimate way is to get exposure for free, as that is where the real value is. This "expert roundup" is a perfect example! Brian approached me to provide an answer for today's question, which I gladly accepted — but it also allows me to grow my name and exposure to this audience while also branding myself as an authority and expert in the process."
Work as hard at building an audience for your content as you do at building the content. By audience here I don't mean just follower numbers on social networks. I'm talking about a dependable base of people who genuinely feel like they have some attachment to you or relationship with you, or who just really like your stuff. Encourage that group, feed them, nurture them. Make them special.
"1. Email people who you mention and ask them to share it. This sometimes works better than just tweeting it at them because it's more personal and others can't see that you've emailed them.
"Bloggers and Content Marketers have a LOT of tools at their disposal when it comes to promoting their work – social media, email marketing, guerilla tactics, standing on top of buildings and shouting through a megaphone – there is no shortage of options. Different tactics work for different audiences and different content – and there's only one thing that, across the board, for any blogger or content marketer, will make promotions more effective. If you know your target audience – and I mean, really know them; what they like, what they fear, how they look for information, how they describe themselves – then you have the insight to make promotion decisions that meet them where they are. This is hugely important when it comes to building relationship with them because you're starting from a place of mutual interest and understanding instead of waving your arms hoping for attention.
"Three steps:
"Blogging tends to be carried out in isolation – you write, you publish, you mention your post on social media, and then you hope people come read.
"The best way to promote your content is to develop a list of people, primarily by obtaining their email address, that you can notify when you publish new content.
"Have you considered using your blog posts to help people solve problems? It's a subtle but clever promotion technique.
"Content marketers should segment their email list so they can broadcast email people who like the topic of the new content. The idea is to send email subscribers to the most relevant content possible.
"Stop automating social media! If you want to make the most of your social media channels, publish your new posts manually to each of them along with an engaging question. Mention relevant people and ask them to get involved in the conversation. Make sure to hang around to interact with those who do respond."
"Spend a bit more time promoting other people's relevant content. Your followers will appreciate the extra help and the content creators will be pleased to get extra attention, so it's a win all around, and then everybody's more likely to check out your next piece of content."
Click play to listen to John's tip (about 90 seconds)
"Share your work in more places. If you go through a lot of effort to create good content, then do yourself a favor and share it, re-publish it, and pitch it to more places. Good content deserves to be shared with more people and the best way to do that is to share it in more places."
"Get to know who it is you're promoting to in the first place. Understand your target audience's most difficult problem and provide critical information to solve their problem. This will help them and solidifies your position as someone who provides incredible value."
"Most bloggers and content marketers need to make their content helpful to their community and not just type something to put it up there. Whenever you phone it in, no one answers. Ask the question, "Is this helpful?" If the answer is no, start over."
"An easy way for marketers to better promote their content is to use something I call the "
"I think all bloggers can promote their content more effectively by creating engaging visuals that encourage interaction via sharing, liking, or clicking through to see the content. That could be in the form of awesome photographs or creatively designed graphics included in a post that allow for easy visual sharing. We've found that people can easily consume and will consistently respond to content that has strong visual anchors."
"As a blogger once you hit the publish button you work has just begun if you truly want to see a meaningful return on your investment. You can write the greatest article going in your area of expertise but if nobody finds it your efforts can be wasted. We all use social media to increase online visibility but there are certain tools that can magnify your efforts. One of these tools is called 
It is great that you are blogging for business. However, it is not enough to merely write your blogs. You need to promote your blog posts as well so that you get the most mileage out of them and so that you are able to leverage them effectively.
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