Another How To: Local <b>Promotion</b> Techniques | plug.dj <b>blog</b> |
- Another How To: Local <b>Promotion</b> Techniques | plug.dj <b>blog</b>
- Creative Review - Cartoons go bald to <b>promote</b> cancer awareness
- <b>How to Promote</b> Your <b>Blog</b> Through Effective Networking | Blogelina
- New Stanford center aims to <b>promote</b> research excellence | Scope <b>...</b>
- <b>How To Promote</b> Your Content For Massive Traffic And <b>...</b> - HitTail <b>Blog</b>
- Use RSS To <b>Promote</b> Your <b>Blog</b> | Online Money Making 4 All
| Another How To: Local <b>Promotion</b> Techniques | plug.dj <b>blog</b> Posted: 22 Apr 2014 08:00 AM PDT This is BA Wilson's 2nd post on how to promote your events on plug.dj. Be sure to read his first post here. So you have started the process of making your event and you have some artists that are ready and willing to join your event and play some wonderful music. But what do you do next? In this guide I will detail some important facts regarding how to promote your event in a refined manner in your local area. Most that are creating an event are going to want to have some kind of marketing campaign to get the event name out there. This can seem like somewhat of a challenge because everyone always wants to think that the event will promote itself, well that is certainly not true and the only way to get your event to be known is to go out and show the world what you have to offer. Once you start to get a feel for who is going to be showing up at your event then you can really start a campaign to get your event promoted. Start by designing a small poster that has some simple graphics (this does not have to be professional in any means,but the prettier it looks the more appealing it is to the eye) and that highlights 5 MAIN things: 1. The NAME of the event.People need to know what to look out for so try to use words that have an impact on the eye, something that promotes music and gatherings.A Word like Festival or even a more specific term to the theme of your event that has significant impact. Something that will interest someone passing by and make them want to stop to look 2. The DATE it will take place.This is really common sense, you will have to have a date set in order to run an event so make this a bold point. People like to have schedules, no one wants to have to go out of their way to make time for an event that wasn't set in stone and the dates and times keep changing. 3. The ARTISTS that you will be showcasing.If you have some big name artists put them on that flyer and make it noticeable. Even if they aren't "BIG NAMES" you need to show that you will have some talent there. No one is going to go to an event when they have no idea who will be there. 4. The PLACE in which this is event is going to be showcased.Most people arenÃt expecting a live event on the internet so you have to sure to outline that and make it known that this is a social music event online. Remember we are trying to bring in new audiences to Plug.dj AND to your room so making that a point will allow less confusion. 5. Last but not least. Put YOUR name on it.You have came along way and you are putting the effort and time into making this a wonderful event for the artists, the fans and of course YOU. Adding your name in there as the host will let people know that you are the one making this possible and you share a common interest in music. Now with those main things outlined for your poster you should have something that is fairly useful in attracting attention. Now comes the fun part, print out some of these posters and set out for an adventure. Go and scour your city for message boards, ad boards, anywhere that you can freely post ads and posters without causing issue, there are places that you can go around your town/city that will have message boards that allow you to post personal ads, if not find any type of night club or venue that has events board whats a better place to promote your event than somewhere that plays music (please only place posters in designated advertising areas. We do not condone any acts of vandalism). Find as many of these places as you can and pin up your poster! If you really feel like getting ahead of the rest you can take out ad space in the local newspaper or whatever means of local articles you may have, but note that this will cost out of pocket funds. The more ads you have, the more people will talk about it.Repetition is the key to remembering!
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| Creative Review - Cartoons go bald to <b>promote</b> cancer awareness Posted: 22 Apr 2014 05:05 AM PDT
April is Cancer Awareness Month in Brazil, and ad agency Ogilvy Brazil has created a campaign to help support kids with the disease that features various famous cartoon characters – including Garfield, Popeye and Hello Kitty – all with their heads shaved. The campaign is for GRAACC, a children's cancer hospital in Brazil, and aims to reduce some of the stigma that children feel about having a bald head when receiving treatment for cancer. It is centred around a website – baldcartoons.com – where visitors can pledge their support and also download images of the cartoon characters to use on Facebook. There are also a series of print ads to download, and even clips from cartoons where the bald characters have made appearances on TV. Here are a selection of the print ads:
And here are clips of two of the cartoons featuring the bald characters: And a moving short documentary explaining the story behind the campaign – as this film shows, this latest iteration of the campaign follows on from its initial launch back in November. |
| <b>How to Promote</b> Your <b>Blog</b> Through Effective Networking | Blogelina Posted: 21 Nov 2013 05:00 AM PST There are millions of blogs on the web! From small digital journals to massive multi-author sites, it can be difficult to promote your blog amidst all that noise. If you do intend to grow your blog, then promotion and networking will be critical to seeing sustainable growth. While there are many ways to promote a blog, we'll just look at a few today.
You Have to Step Out to Promote Your BlogAs with anything in real life, if you want to meet people and allow them to get to know you, you need to step out. There are numerous ways that this can be done in the blogging space; ultimately, it boils down to getting your "face" out there as much as possible. Start by commenting on other blogs. It's a great way to establish relationships with other bloggers and let them know that you're making your own mark on the blogosphere. Promote Other BlogsI know this sounds counterintuitive, but if you want to promote your blog one of the best ways is to be selfless about promoting others. If you have other bloggers' work you enjoy, then share it socially and be a regular visitor to their sites. Over time, some bloggers will see this and begin to return the favor which opens you up, potentially, to a larger crowd. At the end of the day, it's a give and take game and you need to be giving and giving a lot if you want to receive. Don't Go for the WhaleA common way that many approach blogging is by approaching the larger blogs and trying to establish a relationship with them. While that has its place, just think of how many requests they get on a daily basis… a lot! As opposed to spending energy trying to go after the whales, identify some slightly smaller blogs and attempt to establish relationships with them. In general, you're more likely to establish a connection that way and you can still gain some traffic as well. Blog Promotion Takes timeAs with anything worthwhile, it takes time to build up traffic and establish a blog. If you're intending to make money blogging, or simply build a solid site know that blog promotion does not happen overnight. The ultimate goal should be long term success and not to be a flash in the pan. There are many ways to promote your blog, but find what works for you and attack it – also knowing that the needs of your blog may change over time and you need to be sensitive to that. By establishing relationships with other bloggers, continuing to produce solid content and finding ways to set yourself apart you'll find that you'll have quantifiable success over time. How do you promote your blog? What other options do you use for blog promotion?
 
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| New Stanford center aims to <b>promote</b> research excellence | Scope <b>...</b> Posted: 23 Apr 2014 11:30 AM PDT Stanford has a new center, called the Meta-Research Innovation Center at Stanford, or METRICS for short, that will focus on ways to transform research practices to improve the reproducibility, efficiency and quality of scientific investigations. When Stanford professor John Ioannidis, MD, DSc, discusses ideas on how METRICS might improve research quality, he points to the wealth of statistics within any newspaper's sports section. "Science needs as many ways to measure performance as sports do," says Ioannidis. "More important, we need to find efficient approaches for enhancing this performance. There are many ideas on how to improve the efficiency of setting a research agenda, prioritizing research questions, optimizing study design, maximizing accuracy of information, minimizing biases, enhancing reporting of research, and aligning incentives and rewards so that research efforts become more successful. Possibly we can do better on all of these fronts." The center's other co-director is Steven Goodman, MD, MHS, PhD, professor of medicine and of health research and policy. METRICS's core group of interdisciplinary scholars will be working on various aspects of meta-research, from methodologies to processes to policy. The center will also provide educational funding for students and scholars; organize collaborative working groups that include academics, policymakers, research funders and the public; and help establish similar initiatives worldwide. You can learn more about "meta-research" and METRICS's mission in the short interview above and in this release. Ioannidis discusses the center's short- and long-term goals in the video clip below. Previously: The Lancet documents waste in research, proposes solutions, "US effect" leads to publication of biased research, says Stanford's John Ioannidis and Shaky evidence moves animal studies to humans, according to Stanford-led study |
| <b>How To Promote</b> Your Content For Massive Traffic And <b>...</b> - HitTail <b>Blog</b> Posted: 16 Apr 2014 06:00 AM PDT
If you thought your SEO job begins and ends with some backlinks and on-site optimization, you've probably realized one thing… SEO is unpredictable these days. I think we can all agree that it's getting trickier to get by with only doing the basic SEO activities we've all come to use (and abuse). And I keep harping on this, but it's still true: We're only doing SEO to get traffic and visitors. So, if that's the ultimate goal, then why not focus on the marketing aspects that, in the end, gives us those visitors? The good news is that if you do, SEO benefits often follow. And since Google is hellbent on destroying those who deploy scalable link schemes and tactics, why not seek out links in an indirect manner? The "freshness" factor of the Google algorithm is being abused left and right, so you could still chase after loopholes if you want to. But let's play a longer game that will still yield us traffic and rankings in the long run, and "Google Proof" our work. Let's toil in the vineyard of content promotion so we can reap the fruits of our labor. I've put together a list of 6 traffic strategies that still work and essentially taps into existing buckets of traffic, helping you circumvent that long, hard road to page 1. Let's do this… 1. Leave Product Reviews (Yes, You Read That Right)Ever thought about leaving reviews on market and industry related books, media, and products on sites like Amazon? If not, you should consider it. Why? You can build a reputation as a credible reviewed and your profile displays a link to your website. You can also comment on other reviews and capture really interested traffic that way. Think about it: if someone is reading reviews, they're really interested in the book or product. And if so, it's not much of a stretch for them to find your reviews, like it, and end up on your website at some point. Seems far fetched? Maybe, but have you tried it yet? Amazon gives you the ability almost run a microblog, with your advice, insights, and being helpful. It's a huge site and receives a ton of daily traffic. Why not try to catch some of it? This goes for any product site that allows for reviews. 2. Bookmarking TrafficI know, who does this anymore, right? Everyone. You can and should still do this. I know there's limited value in bookmarking links but you're not looking for link juice here, you want visitors.
3. Social Media & Community TrafficThere's certainly more tactics and strategies for capturing social media traffic, so we're not pretending to go in-depth here. The focus is on small actions you can take:
4. Piggyback On Your SourcesDoes your content have references to source and people? Mention them when you share your post. You should do this with interviews, linked, or mentioned to someone. You might even go as far as emailing them and letting them know, but be careful here to not overdo it, and only do it if you think they, and their audience or market, would benefit from your post to. You shouldn't do this anytime you barely mention someone, or only in passing. 5. Re-Purpose Content Into Various Formats (Video, Audio, PDF, And More)Let's assume your content is of more value than your usual sub-par 300 word SEO article that is as close to spam as you can get. It only follows, then, that you should share it in a variety of formats so you can reach more people and show up in more places. Let's say you just wrote a big 1,500+ word blog post. The next step would be to rework it into a variety of formats, such as:
With a video, you can publish and distribute it on Vimeo, YouTube, Viddler, Tumblr, on your site, and all over the place. There are millions of viewers to be reached, and even if your topic is narrow, there's still a potential deluge of traffic to be captured. And extracting the audio from it is useful for offering an audio download and/or a podcast episode — not to mention, creating a transcript and publishing it with the video is bound to catch some long-tails and additional SEO benefits. Besides, thumbnails for videos show up in Google, which could lead to a higher click-through rate, too. If you do end up creating a slideshow, keep in mind that SlideShare has millions upon millions of unique visitors every single month. In addition, it also transcribes it for you for search engine spiders and their crawling. Optimize the headline, description, and include a backlink to the original post and/or your website. As with video, this will reach a different kind of audience that may otherwise have missed your blog post entirely. Oh, let's not forget PDFs. You know there are PDF sites and communities, right? Places like Scribd and DocDroid allows you to upload and share your PDF content. 6. Pay For Content Ads On Outbrain, LinkedIn, And Even FacebookA personal favorite is Outbrain, which is a service that promotes your content on other content. Sounds like Inception? It's pretty simple. Your content ad can show up on other related sites, and you pay for clicks. The cost is pretty low right now and you can target your ideal visitors. It's always a good idea to get in front of people who are already interested in the topics you write about, and there's also LinkWithin and Taboola to make use of. Aside from Outbrain, paying to promote posts on LinkedIn and Facebook is not a bad idea. You don't have to do a lot of it, just enough to give it an initial wave of traffic to kickstart the more "organic" social shares and engagement. I would only do this with cornerstone, evergreen, and really exceptional content. You Win Or Lose The SEO Game With Your PromotionSure, Search Engine Optimization is still a game of links and getting them. I doubt that will change. But what is changing all the time is how we actaully get links. Google does not like scalable, potentially spammy tactics. I can see why. I mean, how often do I, or you, want to waste our time on spun and crappy content, right? More than links, however, and the actual goal of link building, is to get relevant traffic and visitors to our websites. That will never change, but link building tactics come and go all the time. So, if links are still valuable, but the desired outcome is traffic, how do we get both? Easy: create content that's valuable to your market and audience, and then share and promote it. Showing up in the SERPs take time, but you need traffic, like, yesterday. Links and SEO benefits will follow, but you've already capturing and directing traffic. |
| Use RSS To <b>Promote</b> Your <b>Blog</b> | Online Money Making 4 All Posted: 17 Apr 2014 09:15 AM PDT RSS stands for Really Simple Syndication and is a great way to promote your blog and drive traffic to you blog by publishing and distributing syndicated content online. RSS is used by many bloggers and business and if you do not use RSS feed for blog promotion you are missing out on a great method for blog promotion. The reason why RSS promotion is easy is because all is done automatically for you once you build a feed and distribute it. Here is a step by step process how to promote your blog and drive traffic sing RSS feed. 1. Create a RSS feed of your blog First step in the process is to build a RSS feed of your blog. There are many tools you can use to do this for free and very easily. You can use FeedBurner which is service owned by Google. If you have a Google account you can log in. 2. Display an icon on your blog so your visitors can know there is a RSS fed available Once your blog has a RSS feed you need to let your visitors know there is a RSS feed available. You can place icons on your blog on one or more places. They are usually orange rectangles but there are also many other icons available. You can choose an icon that matches the colors and theme of your website 3. Submit your RSS feed to RSS directories After you have created your RSS feed you need to distribute it to RSS directories and search engines. To submit your RSS feed to RSS directories can be done manually. All you have to do is submit the urls of your RSS feed to the directories and you are done. RSS marketing can be a very powerful method to promote your blog content. Building your RSS feed is easy and there are many directories online where you can submit your RSS feed. By submitting your RSS feed to directories and search engines you will promote your blog by making it available to anyone on internet to post your feed on their site. Imagine what wil it mean for your blog or website if several other bloggers place your RSS feed on your blog where their visitors can see them. What would that mean for the promotion of your blog? How about if dozens and hundreds of bloggers take your RSS feed and post them on you blog. The main advantage of RSS feeds is that they are updated automatically when you publish new content on your blog and you don't need to resubmit your RSS feed every time there is new blog post. |
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It is great that you are blogging for business. However, it is not enough to merely write your blogs. You need to promote your blog posts as well so that you get the most mileage out of them and so that you are able to leverage them effectively.
Comments
I also do a lot of those things to promote my blog posts as well. It's something that we must do to get our blog posts seen. Long gone are the days of just writing a blog post. You must get it out to the people. Sometimes, you can't wait for other people to share it(even though you hope that they will)you have to share it yourself too! Thanks for sharing this with us!
Well I think we do the same routine. Reading your blog post made me feel as if I am the one who wrote it. LOL.
Val
This was a great post. I liked all the ways you shared for driving more traffic. Some of them I do already but there were also some new things I'm going to put into practice.