<b>How To Promote</b> New <b>Blog</b> Posts For Traffic, Comments And Social <b>...</b> |
| <b>How To Promote</b> New <b>Blog</b> Posts For Traffic, Comments And Social <b>...</b> Posted: 18 Apr 2014 04:50 AM PDT |
| Should Entrepreneurs <b>Promote</b> Posts on Facebook? - Jasmine Star <b>...</b> Posted: 16 Apr 2014 08:04 PM PDT Dear Jasmine, I was wondering what your thoughts are on Facebook use for business. Specifically the trend in which you need to pay to have posts promoted. I'm sure you've thought of ways around having to pay for every post to be promoted in order for more of your fans to actually see it appear in their news feed? Cheers, Frenzied Facebook User Dear Frenzied, Here's the single most important thing you need to know about Facebook: engagement (i.e. interaction) is the thing that matters. That's it. Engagement is comprised of Likes, Shares, and Comments. The more you have of these things, the more natural engagement will occur. Conversely, if people aren't engaging with your posts/updates, the less fans it'll reach. In fact, this article--5 Social Media Trends Every Entrepreneur Needs to Know--states that only an average of six percent of fans currently see your posts. SIX! This number plummets over a prolonged period of time if the engagement remains stagnant on a page. So, yes, it's a compounding problem (you want engagement, but no one's seeing your posts). Some business owners might assume that if they pay to promote a post, interaction will follow...but that's furthest from the truth. Sure, expanding reach may increases chances of interaction, but if few fans are interacting with your posts to begin with, chances are it'll be the same, even with a larger audience. So what's an entrepreneur to do? 2. Promote Posts That People Are Responding To 3. Promote Call to Action Posts If you don't have a marketing budget for Facebook for your business right now, no worries! The key is to create content that makes you human, shows what you do (as well as who you are), and builds ways for people to interact with you like a friend, not a business owner. Once you do this effectively, you'll see each post expand its reach far beyond the six percent average. Shine On, |
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Comments
I also do a lot of those things to promote my blog posts as well. It's something that we must do to get our blog posts seen. Long gone are the days of just writing a blog post. You must get it out to the people. Sometimes, you can't wait for other people to share it(even though you hope that they will)you have to share it yourself too! Thanks for sharing this with us!
Well I think we do the same routine. Reading your blog post made me feel as if I am the one who wrote it. LOL.
Val
This was a great post. I liked all the ways you shared for driving more traffic. Some of them I do already but there were also some new things I'm going to put into practice.