3 Steps to <b>Promote</b> Your <b>Blog</b> on Pinterest and Facebook | Social <b>...</b> |
- 3 Steps to <b>Promote</b> Your <b>Blog</b> on Pinterest and Facebook | Social <b>...</b>
- <b>How to Promote</b> Your <b>Blog</b> Content to Get 1000 Social Media Shares
- <b>How to Promote</b> Your <b>Blog</b> | Startup College
- <b>How to promote</b> your <b>blog</b>? - Problogging Success
- <b>How to promote</b> your <b>blog</b>? My tips and answers! | Small business <b>...</b>
- <b>Promote</b> Real Music in BigFest on PS Vita – PlayStation.<b>Blog</b>
- How to Use Content to <b>Promote</b> Your Event | Constant Contact <b>Blogs</b>
- <b>How to Promote</b> Your <b>Blog</b> - ImageWorks CT|Business <b>Blogging</b>
- <b>How to Promote</b> Your <b>Blog</b> Posts Effectively - Business 2 Community
| 3 Steps to <b>Promote</b> Your <b>Blog</b> on Pinterest and Facebook | Social <b>...</b> Posted: 19 May 2014 02:00 AM PDT By Beth Hayden
Are you optimizing your blog posts for social shares? Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold. In this article I'll show you how pin-worthy images and an enhanced Facebook update can increase your repins and blog traffic. Getting the Formula RightIf you want to bump up your shares and repins, you need four things: useful content; a headline that grabs people's attention; an attractive, pinnable image; and a cross-posting plan. In the Facebook update below, Peg Fitzpatrick uses this formula. She wrote an enhanced Facebook update that included an excerpt of her blog post, a pinnable image (including her headline) and links to both the post and the pin.  A combination of good content, a pinnable image and cross-linking can get you more repins. With just one Facebook post, Peg is driving visitors to her blog post, pulling in more Pinterest followers and encouraging repins. Below you'll see how you can recreate this success for your own content. Just a quick note about this article: There are multiple articles on writing a good post and crafting catchy headlines so I won't cover that here. Instead I'm going to help you create a cross-posting strategy that delivers traffic, repins and followers. Let's get started! #1: Create Pinnable ImagesMuch of your cross-posting success relies on the image you share. Your goal is to entice people to click through and read your post when they see this image, so make it attractive and interesting. It should include an eye-catching picture or graphic and the headline of your post in a large, easy-to-read font. You can also add a small watermark with your business name (or domain name). You can create a pinnable image with easy-to-use online photo editors like PicMonkey, iPiccy and Canva. Make your new image at least 400 pixels wide.  Make your shareable image eye-catching. When you insert your new image into your blog post, place it in the upper half of the post so visitors see it right away—the closer to the top, the better. #2: Start the Repinning ProcessThe first place you want to share your post is Pinterest. To make it easier to pin your content (and others' too) add the Pinterest "Pin It" bookmarklet to your browser's toolbar. By sharing your article on Pinterest first, you can get your new post in front of your Pinterest followers and start the repinning process. When you pin your article, choose the board that's the best fit—or has the most followers or repins—and pin your post's image (making sure it links back to the original blog post, of course). Each pin on Pinterest has its own URL. When you've pinned your blog article, go ahead and copy the URL of your new pin. You're going to need it in a minute when you cross-post to Facebook.  Copy your pin's unique URL. Pinning has a domino effect: As your pin is repinned by your fans, their Pinterest followers see it and may repin it as well. That can result in a lot of traffic back to your blog where visitors can read more content, sign up for your email list or buy a product you're selling. #3: Create an Enhanced Facebook PostCross-posting both your blog post and pin URLs on Facebook is your secret weapon. Of course, you can't just post the links—no one would pay attention to that. To get attention, repins, followers and traffic, you have to create an update with your pinnable image, a carefully chosen excerpt from your blog post and, of course, your post and pin URLs. Your blog post excerpt makes up the main part of your update, so it should be compelling and interesting. The goal here is to leave people wanting more so they'll click over to read your post or repin it to read later. You can use an excerpt, a quote or the opening lines of your blog post; whatever works for you and your audience. Keep in mind that Facebook is finicky about carriage returns in their status updates. If you cut and paste text from your blog or WordPress, the spacing may be off in Facebook, making your update look sloppy. To avoid that, copy your excerpt into Word or a text editor (or better yet, just write your post in Word or your text editor). Then copy the excerpt from your editor and paste it into your Facebook update. At the bottom of your Facebook post text, add Read it now: on its own line and paste the URL of your original blog post (you can see how Peg did it in #1 of the image below). Go to the next line and type Pin it for later: and paste the URL of your Pinterest pin (see #2 in the image below).  Strong calls to action and links encourage repins and traffic. When you're ready, click Post to make your enhanced update live on Facebook. You're done! Conclusion Looking for ways to promote your blog? Cross-posting your content on Pinterest and Facebook works because you're making it easy for your users. When you have a strong call to action (read it or pin it) and an easy way to complete the action (providing the links), people are more likely to follow through. Include a pinnable image with a compelling description to make your social updates even more eye-catching, both on Pinterest and Facebook. That same image draws your established readers into your blog post. You'll end up with more Pinterest followers and some awesome traffic for your blog. What do you think? Have you used Facebook and Pinterest together to market your business? Do you have any advice to share? Share your thoughts and comments below. Tweet |
| <b>How to Promote</b> Your <b>Blog</b> Content to Get 1000 Social Media Shares Posted: 16 May 2014 09:54 PM PDT Do you want to promote your blog post to more readers? Are you wondering how to get your blog content shared all over the social media?
Creating quality content is important but it's more important to make sure your content gets seen. The folks at Canva and RazorSocial have created an infographic loaded with tools and tips that will help you achieve 1,000 social shares for your every blog post.
Some key takeaways are: Create a compelling title, Make it easy to share, Optimize your blog for Google and social media use Twitter cards, Open graph data and Rich Pins etc.  Top image credit: uberflip.com. |
| <b>How to Promote</b> Your <b>Blog</b> | Startup College Posted: 14 May 2014 02:01 PM PDT If you're blogging to market a product or service, you will of course need people to read it. If no one sees your blog, it has no value. Below are some blog promotion ideas that can help grow a blog following: 1. Produce for Different PlatformsCreate content in different formats to tap into new networks. Each of the below networks are like miniature search engines. People go there to search for, browse, and consume content. By producing content for the below platforms you can reach their different audiences. a. YoutubeYouTube is the second largest search engine, and the third most visited site globally. To get results with YouTube, produce content that's valuable to your target audience. Use the right keywords so they can find it. To get traffic from YouTube to your blog, mention your blog's URL in your video, and include a link to your blog in the video's description. b. SlideShareOn SlideShare, users can upload PowerPoint, Keynote, PDF or OpenDocument presentations. You can think of SlideShare as "YouTube for presentations." To increase the chances of viewers navigating to your blog, make a link to your website accessible to viewers. Include a link in your profile, in your presentation's description and within your presentation. c. UdemyUdemy is an online marketplace for video courses. Anyone can produce a course on any topic and publish it to Udemy. Over 2 million students use Udemy to search for and consume educational content. Create video courses on topics related your blog's topic and relevant to your target audience. Mention your blog in all of your lectures and include links to relevant blog posts within the notes for each lecture. You can also make announcements and send promotional emails to your students with links to your blog posts. d. PodcastA podcast is like a radio show for the Internet. The Podcast marketplace is like it's own search engine. Podcasts can be subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. Start a Podcast on your niche. Mention relevant blog posts through the show and include links in the show notes. e. QuoraQuora is a question and answer site with a lot of active viewers. Answer questions that are relevant to and followed by your target audience. Provide strong, detailed answers that provide value to your target audience. Link to your blog in your Quora profile, in your bio line for the answer, and within the answer if appropriate. f. AmazonAmazon has a massive network of users that search Amazon for products. By self-publishing a book on Amazon you can tap into a proverbial fire house of traffic. The book can be as short as long as you'd like and you can set the price as you'd like. Self-publish a book on the topic of your blog. Link to blog posts and your primary blog domain within the book. 2. Social Mediaa. Twitteri. ShareMy typical tweet structure when sharing a blog post is "[post title] [link] [relevant hashtags]." For example, "How to Use a Blog to Market Your Business http://qr.ae/thBLo #blogging #contentmarketing". I will also quote key points from the blog post and include a link. I typically tweet each blog post about 3 times after publishing it and sporadically after that. Do some searching on Twitter to determine which hashtags to use. Some hashtags have active conversation and many people following or engaging. If you mentioned anybody in the blog, or if there is anybody in particular you think would benefit from reading the post, mention them in the Tweet by including their @handle. By mentioning them, they may be more likely to respond or retweet, giving you more exposure. ii. Find People Expressing a NeedUse Twitter's search functionality to find people using keywords relevant to your blog. Engage with people who fit your target demographic. When appropriate, reply to their tweets with blog posts that might be helpful. For example, if someone tweets that their building a landing page, reply with a blog post your wrote on landing page design. There are a few great apps you can use to search Twitter for relevant conversations quickly and easily. Check out this video course to learn more about them: 13 Twitter Apps: Automate and Optimize Your Twitter Marketing. b. LinkedInThere are great two ways to get more views from LinkedIn: status updates and groups. Status updates will be seen by your connections and the connections of anyone who "likes" your update. Groups are great regardless of how many connections you have. Search for groups related to your industry, your target audience, or the topic of your blog post. Join them. Share your posts in those groups. Add some personalized commentary. c. Google+Share your posts as a status updates. People who have you in their circles will see them. Post to communities. Start by finding relevant communities (similar to LinkedIn, above). You can post directly to communities from the share container on your home screen. You can add hashtags to your status according to the topic of the blog to increase the chances of someone finding it when searching. Also…and this is a big one…per Moz's Search Ranking Factors, the number of Google +1's a page has is the second most influential factor for how it will rank on search engines! d. FacebookShare your posts on your personal profile or business page. Posts that have a picture will stand out a lot more. Also check out Facebook groups that pertain to the interests of your audience. For example, if I were to distribute a blog post about promoting a blog post, I would think about who would want to get views on their blog posts. Who uses blog posts to promote their product/service? Many do, but I would focus on some the Facebook groups I'm most interested in and already a part of — i.e. authors/book marketers, Udemy instructors/course marketers, etc. 3. Niche Social NetworksWho is your target customer segment? Who are you trying to reach? Where do they hang out? Go where your customers go. For example, photographers might be hanging out on Instagram. People who travel a lot might be on Airbnb. Many industries and interest groups have online forums or discussion boards. Think about what social networks your target audience is likely to be active on, especially the networks that pertain to your product area. 4. Content Distribution NetworksReddit is a "social news" site where registered users can submit links and users promote the articles they like. The most voted articles get promoted on the front page of Reddit, which can lead to massive exposure. There are a few other article distribution/link sharing networks that I use that pertain to startups: Hacker News, Quibb, and Growth Hackers. There are probably others for different industries that you'll want to search for. 5. Direct OutreachWhile sending specific people blog posts one by one may not be a scalable traffic acquisition strategy, it can have big payoffs over time, and is often needed when first starting. Sending blog posts to people directly can ensure that your target audience sees it. Below are a few types of people who may benefit from your blog posts: i. AudienceEmail your blog posts directly to your target audience. If you blogging about marketing for small businesses, email your blog post directly to a small business owner. You're not being annoying if the post is truly valuable. ii. InfluencersEmail your blog posts directly to influential people who could help share your blog. For example, I wrote a blog post about the higher education bubble and sent it to a popular economist who hosts a radio show/podcast and often speaks on CNBC. He then shared it on Twitter to all of his followers. iii. CuratorsEmail your blog posts directly to people who curate content and share it with their audience, such as newsletter editors and bloggers with "resources pages." 6. Guest BlogGuest blogging is when you write a blog post and have it published by another blogger. Most blogs who accept guest posts will allow you to include a link to your blog in your profile line of the blog post, or to link to other relevant blog posts within the guest blog post. Guest blogging can help you in two ways: a) When your article is published on someone else's blog, that blog's audience sees it. b) Having your domain linked to by another domain (link building), improves search ranking on Google. 7. Search Engine OptimizationMany, many people go to Google to find stuff, blog posts included. Therefore, you want to make sure your posts appear when someone enters a search term that you have a blog post in. Check out SEO 101 via Slideshare to learn more about SEO. 8. Blog CommentingSearch for blogs and blog posts related to your blog and blog posts. Write value added comments on the blog posts you find. For example, if you wrote a post titled "How to Promote Your Blog" search for blog posts about blogging. Add tips or your opinion about the blog posts you find and then offer your blog post to help the author and the readers with what was recommended in the blog post. 9. Build an Email ListBy allowing people to opt in to receiving your blog posts by email, you increase your potential to get traffic on your posts. Every time you publish a post you will have a list of people to email. Mailchimp or Aweber are some of the most popular email marketing products. I use Mailchimp. To learn more about blogging, check out "The Ultimate Guide to Blogging." |
| <b>How to promote</b> your <b>blog</b>? - Problogging Success Posted: 14 May 2014 06:00 PM PDT In this post I talk about the important stuff you need to take care of before starting to promote your blog. Without these your blog promotion efforts will be wasted.* |
| <b>How to promote</b> your <b>blog</b>? My tips and answers! | Small business <b>...</b> Posted: 20 May 2014 01:49 AM PDT Hi Jane, Great article specially the part of "Embrace social media". With all types of social media nowadays, we have the temptation to do all of them but after a period of time we realize that it's impossible to manage all of them. I liked your tip to choose 3 social media that are bringing the most traffic and work on them, the others we can outsource :-) Again, thank you for writing this great article. |
| <b>Promote</b> Real Music in BigFest on PS Vita – PlayStation.<b>Blog</b> Posted: 14 May 2014 10:31 AM PDT Revealed at Gamescom 2013 for PS Vita, BigFest is about building your own festival that will promote real, unsigned bands. Players will go on a journey with the bands with the goal of building their own thriving festival and ... |
| How to Use Content to <b>Promote</b> Your Event | Constant Contact <b>Blogs</b> Posted: 15 May 2014 06:02 AM PDT If you host events on a regular basis, you probably have a pretty good idea of what it takes to make sure people show up. From hanging posters to sending invitations and sharing event information across your different marketing channels — there's no shortage of promotional tactics to try out. But even with so many ways to promote your events, you may still find that things can start to feel a little repetitive when promoting events on a regular basis.Event invitations, reminders, and save the dates are great, but if they're the only thing your email subscribers or social connections see, they may start to tune you out. One of the best ways to overcome this common problem is to introduce content your audience will like into the mix.By creating content in support of your events you will not only address one of the most common marketing challenges — how to create interesting and engaging content on a regular basis — but you will also provide a much more enjoyable experience for the people you're try to attract to your events. Here's how that strategy could work. Let's say a yoga studio is hosting a series of summer classes to help connect with current customers, and to hopefully attract new clients, as well.They know the summer months are a busy time for people, so they want to create a more compelling promotional strategy to get people's attention and hopefully generate some buzz about the events. First, they need to come up with some content ideas.One of the easiest ways for them to do this is to get together with their staff and brainstorm a list of topics. Because the content needs to be relevant to their event but also interesting to their audience, they may decide to send a survey to gain insight into what their audience is already reading, and what type of challenges they can help them overcome. For the yoga studio, this list of topics might include:
Now, they need to outline their content plans and set some deadlines.First they look at their current email schedule. Because they are already sending a weekly email announcing upcoming classes, they decide to publish one blog post a week, over the course of four weeks. Not all of this content has to be written. For one of the posts, they may decide to shoot a quick video of an instructor offering his/her advice. Using what they learned from the initial brainstorm, they come up with a list of posts and assign dates:
At the end of the video and each blog post, the studio will want to add a link to an event homepage, where people who enjoyed the posts can sign up for summer classes.After all, their goal isn't just to get people to read or watch; it's to get people to sign up! In addition to including the posts in the email announcing the classes each week, they also use the blog posts to create content for social media.Let's say their social media strategy is focused on three social networks: Facebook, Twitter, and Pinterest. Facebook: Having used Facebook for awhile, the studio knows that images and links to helpful resources have always gotten them the most attention from fans. Using a tool called PicMonkey, they create a word image from one of their favorite tips, and share it with a link to the post. Later in the week, they share the post again, but instead of including a picture they encourage fans to read and share tips of their own. Twitter: After seeing the photo got so much attention on Facebook, the studio decides to share it on Twitter, and also creates a few more word images with different tips. Because Twitter allows for a higher volume of posting, they could also share individual tips without an image, or even just include the post's headline and a link to read more. To take things a step further, they can use Twitter search to see if anyone has shared the post, and reach out to say thanks. Pinterest: With a bunch of new images, the studio decides to create a new board on Pinterest where they pin the word images, and link to their blog. They also perform a search and find a ton tips from other yoga studios, and add those to the board as well. As the yoga studio rolls out its new promotional strategy, they'll want to keep an eye on how people are responding.By linking their content to an event homepage and collecting registrations online, they will be able to easily keep track of how many people are signing up. But there are also metrics related to their content that they'll want to keep an eye on. If they are including a link to a blog post, along with a link that goes directly to their calendar of events within an email — they can look at their reports, and compare to see what is getting the most clicks. On social media, they can look at the different engagement metrics — including likes, comments, shares, or retweets — to see what type of content is working across their different channels. All of this information helps make better decisions, and allow them to improve over time! To recap:
Don't be afraid to start small.For your first event, you may want to set a goal to write one blog post designed to promote your event, add it to your invitation, and share it on social media. If you don't have a blog, try creating a video and share that instead. Content is one of the most important pieces of any successful marketing campaign, and could transform the way you think about how to promote your next event. Want to learn more? Check out our full list of event resources. |
| <b>How to Promote</b> Your <b>Blog</b> - ImageWorks CT|Business <b>Blogging</b> Posted: 30 Apr 2014 07:20 AM PDT How to Promote Your Blog
So you have put in the time, effort and consistency into your blog and your still not seeing results? Wow, there must be something really wrong. Just kidding, the solution is very simple; you need to learn how to properly promote your blog. Here are three ways you can promote your business blog: 1. Social MediaSocial media seems to be the key for many marketing solutions these days, and it certainly plays an essential role here. Initially after creating your business blog you need to make a public announcement on your social medias pages that will let all your viewers know about your blog launch. From there you need to make sure you are consistently using these social media pages, which should include Twitter, Facebook, Instagram, LinkedIn, and email newsletters, to post links on them, which will direct your viewers on these pages to your blog. Additionally, it's not a bad idea to pick 5 or 10 friends or family members and ask them to help share your blog a couple times on their personal social media pages. This will expose your blog to a whole group of new viewers and potential customers, which will further expand your online presence. 2. Become more active within the online communityHave you ever moved to a new town and felt like you needed to introduce yourself to your neighbors and attend community events in order to get to know everyone? Well you can treat this step very similarly to that. Simply establishing yourself online isn't enough. You need to find other companies and bloggers that post similar information to your blog and check out their posts. You can step in where it is appropriate and add in your opinion in their comments section. This is a way for you to be able to voice your opinion and share your expertise with new viewers. By doing this you will boost your online presence by increasing your exposure and allow more people to see you online. Just like introducing yourself in a new town, you will slowly start to make new friends and create connections. 3. Google-fy your blogThis step essentially revolves around becoming search engine friendly. There is no better search engine to make sure your blog is thriving on than Google. In order to achieve this step you must target your customers by finding out what they are really interested in. You can use Google analytics to see how people are finding your blog now and if a certain subject is driving the most traffic. Once you know this information you can focus on it in your blog posts. Additionally, you must use keywords in your blog titles and within your content in order to increase your SEO. Other then that, good content and social shares (ie. Facebook likes and Twitter re-tweets) will also help boost your rankings on search engines. Another important tip that isn't always utilized is that you should also be adding relevant keywords to the images you use in your blog posts as images pop up on search engines too. |
| <b>How to Promote</b> Your <b>Blog</b> Posts Effectively - Business 2 Community Posted: 27 Feb 2014 07:15 AM PST
Building in the desertUndoubtedly, it is critical that you write a top-quality blog. However, it is not enough if you don't share it with the appropriate target audience in the most effective ways possible. After all, you not only want your target audience to read your blog posts but you also want them to share it with other people they know and trust. Promoting your blog posts properly will require some time and effort on your part. However, it is definitely worth the effort. Writing a great blog post without promoting it properly is like building a casino in the desert. It may be the most wonderful, exciting, fun casino on earth. However, you won't get any visitors because nobody goes there. In other words, you need to place your blog post where other (appropriate) people will be inclined to read it. Of course, there are several different ways in which you can go about promoting your blog posts. You will find that some are more effective than others and you will just have to experiment with them to determine which ones work best for you. Promoting your blogs on the various social media channelsIt is critical that you to understand how important it is to promote your blog posts on your chosen social media channels. The various social media channels will make or break your professional success online. You should consider the following: Twitter: The first thing that you should do on Twitter is to post the actual blog article. After that, you will want to set up a schedule of tweets that are connected to the blog post throughout the course of the week. The next week, you will repeat the process. You should do that for as many blog posts (and at whichever frequency) you choose. A great way to hold your followers' interest is by either changing the title of your blog post or turning the title into a question. People love to answer questions. Related Resources from B2C Google+: First and foremost, Google+ is a wonderful social media channel for posting your blog articles. It is effective when it comes to search engine optimization and it will enable you to form relationships with new people online. The more you interact with other people, the more willing (and excited) they will be to share your blog posts with others. Pinterest: Pinterest is really hot right now. The graphic aspect of content is so important and it generally attracts a large volume of people for the simple reason that many people are visual. They respond much better to content that at least has a graphic (visual) aspect to it. There are several tips that may work for you if you include Pinterest images in your blog posts.
It is very important that you carefully scrutinize your graphic images for maximum effect. You would be surprised to learn how and why your target audience members react to what they find in your graphic images. Facebook: Facebook can be an extremely effective social media channel for your blog posts. It is a good idea for you to post your blog article and them inform all of your professional Facebook connections through a profile status update. This is also your opportunity to put in backlinks. LinkedIn: LinkedIn is at the top of the list of most effective professional social media channels. With that in mind, it is an excellent opportunity to share your professional knowledge through your articles. Of course, if you are going to post your articles in LinkedIn groups, make sure that you are well aware of the group rules first. That is very important. YouTube: Videos are a great way to share your content (or videos embedded in your written content). You can do a "how to" video that is connected to your blog post. People generally love that. The video should be brief (15-30 seconds). You can then lead your viewers to your website so that you can get to know each other better. Instagram: Instagram is a wonderfully effective way to promote your blog posts. You can post an image with some sort of caption, ask a question, leave a comment, or make a provocative statement that people are bound to respond to positively. ConclusionYour blog posts are a very important part of your social media marketing strategy and you should make sure that you use them to your fullest potential. There are many effective ways that you can do that. It is a good idea to do your homework so that you have a clear understanding of what is available and what works best for you and your business. The bottom line is that you need to do whatever it takes to get people to notice that your blog posts are valuable and enticing. Remember to share your blog posts with your social media communities at every possible opportunity (whenever appropriate). We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let's have coffee .
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Business blogging has become a critical part of inbound marketing and is definitely something that you want to make sure your company is succeeding in. According to Hubspot, in 2011 about 65% of businesses were using a blog, making companies that aren't blogging a significant minority and according to ignitespot 77% of Internet users read blogs. Blogging has proven its success by being able to effectively turn traffic into leads. A business blog promotes your company and its products in the online community by establishing trust and consistency amongst your viewers. As long as your company's blog is properly placed and shared on the Internet, blogging can be a great way to share your expertise while generating profits. 
It is great that you are blogging for business. However, it is not enough to merely write your blogs. You need to promote your blog posts as well so that you get the most mileage out of them and so that you are able to leverage them effectively.
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