Content <b>Promotion</b>- <b>How To Promote</b> Your <b>Blog</b> Posts |
- Content <b>Promotion</b>- <b>How To Promote</b> Your <b>Blog</b> Posts
- <b>blog</b>.thebdx.com » Seeing the Big Picture: <b>How to Promote</b> Your <b>...</b>
- HOW I <b>promote</b> Authors and WHAT is involved. | Chris The Story <b>...</b>
- <b>How to Promote</b> Your <b>Blog</b> Post - Bluleadz Inbound Marketing
- <b>How to Promote</b> Your <b>Blog</b> [Infographic] | JohnEEngle.com
- <b>How To Promote</b> Your <b>Blog</b> - Karen Yankovich
Content <b>Promotion</b>- <b>How To Promote</b> Your <b>Blog</b> Posts Posted: 30 Jun 2014 04:34 PM PDT If you are like many others, you find it frustrating when you take a beautiful piece of content and publish it, only to see days later that three people have visited. How disheartening! After all, you pay a decent blog writer $100 or more to write about a topic at the center of your company's purpose. Since about two years ago I started helping companies get their blog posts and other pieces of content in front of those who are likely to read it, need the information and take action on it. Certainly with the help of social media websites, bookmarking, email software and chat programs, it has become much easier to find places to earn a readership. But, the vast majority of companies are still not promoting their content, and it isn't getting the attention it deserves from potential readers. This is a big problem, a problem that content promotion can certainly help solve. How important is content promotion?Almost as important as the content itself. While a new blog post will eventually bring search traffic to your website, that takes weeks to months of time, and if it wasn't optimized, or written about a keyword that receives decent search volume, it can be several months before the post begins to pay off for your investment. On top of this, if you are blogging regularly (as you should be) you are posting multiple times a week. At 3 posts per week and waiting months to see a return, your investment and ROI is not providing the results you need to see. You also want to consider the fact that if your posts are time related, and you are waiting months to get traffic, you could be wasting your time and money. This is one reason evergreen content is suggested, but in some industries like tech- there are too many changes for every piece to be evergreen. What is content promotion or distribution?Contrary to popular belief, content promotion is not blasting your links across social media websites. There is a lot more to the process and it all begins with knowing your target audience. Who is the content written for?Is the piece written for a certain industry? Is the piece a landing page written for people with a specific problem you solve?Why is this important? When you know who you want to read your piece, you know where to start your content promotion journey. From email lists to certain influencers and even groups you participate in, not every piece you write is going to be welcome in every possible distribution place. Not becoming a spammerWhile you want to get your content in front of everyone that could possibly benefit from it, it is not a good idea to share it everywhere, when it doesn't fit. You won't want to share a piece on dog sitting to a group of social media marketers, because they won't read it. Over time doing things like this will lead to you being labeled a spammer, and from then on no one will want to read your posts, in fact, in some places your account will be suspended or deleted. HOW to post your contentIt isn't only important to figure out the best places to target your audience, it is important to know how to post the content. Simply throwing up your links won't suffice. Social media examplesWhile I already said you can't simply blast your social media accounts, you can and should use them- where they make sense. If you have several Twitter accounts and Fanpages that have nothing to do with the topic, do not waste your time with these profiles. For the social accounts you have that are relevant, you have to use them wisely. Now that you've finished the blog post and you've covered everything on my Blogger's Post Checklist, it's time to publish your post. Then the next step starts, we will begin with Twitter. Your post is live, the simplest thing you can do is go to the post page and start clicking the social share options, beginning with Twitter. The first tweet can be your the title of your post, and your link (this will be shortened) plus a couple of relevant hashtags. For example:Content Promotion- Why, Where, How & More http://shortlink.com via @marygreenim #content #socialmedia That's fairly simple. Next hit the Buffer button in your browser or in your sharing options. You'll schedule 3-5 more tweets about your new post over the next couple of days. Each should be a little different, see as follows: 1- Why you need content promotion for your newest blog posts & where to do it http://shortlink.com via @marygreenim #content 2- Everything you ever needed to know about content distribution, right HERE http://shortlink.com @marygreenim #content RT 3- Content Distribution- Your Complete Guide, please retweet http://shortlink.com @marygreenim #content #social 4- The Best Destinations for Blog Distribution http://shortlink.com @marygreenim #content #promotion #socialmedia 5-How I Got 400% more Traffic- http://shortlink.com @marygreenim #traffic #content Please Retweet Schedule these out every 6-8 hours. You'll notice I played with different titles, different tweet styles, lowercase and uppercase, hashtags and more. This helps you see what is working once you look at your analytics and traffic statistics. If you want to get even more from your Tweets schedule them with a photo that represents your post, on average these tweets get better results.
Your Facebook update should not just be a link, with the description pulled from your site. Instead it needs to have an image from your post, the link to the post and an introduction to the post. For instance, I might write the following for this post: Are your blog posts getting immediate visitors? If you are like many your answer is probably no, but I can help you change all of that- RIGHT NOW! You can begin getting immediate traffic to your blog by reading my newest post on #content #promotion. This is how it looks in comparison between the three ways you can post: With an image, link and introduction
With the title, link and picture automatically pulled from the site- done by having appropriate coding on your site. Of course on Facebook, your post won't reach a lot of people, unless your advertise it. Jon Loomer does not suggest using the promote a post option, so please read more about this on his site. If your audience is active on Facebook, it is worth it to pay for advertising here, it is inexpensive and can be very targeted per Jon's suggestions. Other Examples of Content PromotionOne of my favorite bloggers is Adam Connell at Blogging Wizard. His posts are visually beautiful, are packed with information, and he sends out a great email for each one.
Here is how he is a bit different, and more effective than others in promoting their new blog posts to their email lists:
Hello Social Media Fuze Readers, I've been at it again, writing a blog post you'll love. This time it's about HOW to promote your blog posts. While most gurus are telling you where to post, I give you the inside tips on formatting your posts for Facebook, Twitter, email and more. These tips make a big difference in how well your content is received, so head on over and check it out- Link to post Until next time, Mary Green Social Media Fuze Do you see the difference between that and a simple title as a subject, with an email that includes the entire text of the post? Forum SignaturesIf you are active on any forums online, your signature area is a great place to share your latest blog post. Remember earlier when we discussed different ways to share your blog post on Twitter? Now that you have shared a few times you should have some idea of what is working to bring more traffic, choose the template for updating Twitter to use in your forum signature. Remember to entice them, whet their palate with interesting headlines, etc. InfluencersNow that you've been blogging for awhile, you probably know of others in your industry that wouldn't mind sharing your newest blog post for you. It's a win-win when they have followers who would be interested and you have content that pertains to them. You should have a list of people you can reach out to for promotion help, if not, check out this post by Kapost. In your outreach to them, be specific and make it easy for them to share. Even write up the share for them and tell them what site you would prefer to have them post on. Hi Susan, I just wanted to let you know I wrote a post Content Promotion and I was hoping you could share it to your followers on Twitter for me. I've already written it up for you, all you have to do is click here to tweet it.
Rules for Writing Your Promotional SharesAs you can see there are a lot of small tweaks that can make a difference in the success of your promoted content. Try to keep these things in mind as you work on your own content promotion strategy: 1- Focus on where your most likely readers are. 2- Entice them to visit your link with more than a title. 3- Try different headlines where you can to see what works best. 4- Build a following if you are going to use a platform for promotion. 5- Provide a benefit or value of another kind in your headline.
Content Promotion Questions?If you have questions about content promotion, ask away. I'll do my best to help you overcome obstacles holding you back from getting your posts shared and viewed across the internet. Get Help With Inbound Marketing Find out how I can help you inbound marketing consulting, content production, distribution and social media. |
<b>blog</b>.thebdx.com » Seeing the Big Picture: <b>How to Promote</b> Your <b>...</b> Posted: 23 Jun 2014 07:00 AM PDT Home » Best Practices
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HOW I <b>promote</b> Authors and WHAT is involved. | Chris The Story <b>...</b> Posted: 29 Jun 2014 05:10 PM PDT
(See my WHY I promote authors HERE) Simply put, I promote Authors on my blog by introducing them as Guests for others to meet, learn about and hopefully read their book / stories. WHAT is involved? I give submissions guidelines to work on. These are not definitive guidelines, my intention is not to restrict their natural talent, only give them an idea of what I need to make their articles into blog posts. These guidelines include sending me a list of all the online places they and their books can be found. I've found that many authors don't actually appreciate or realise WHERE they can be found online and forget to send me, or omit, places I know they are to be found, so I often spend time researching for them, then they express surprise when their article contains otherwise unknown links to places where they and their books can be found :D Another common omission is forgetting to send me non-Amazon photos of ALL their book covers, so I need to check and find them myself for inclusion in the article. Research is time consuming and slows up the processing of articles significantly but I try to do my best for each author and they have made the effort to comply to the submission requirements. However, I've also had authors contact me 'On Spec' because they've found my blog through Search Google, Yahoo, StumbleUpon and the like, or have noticed an article I've posted on Twitter, a Facebook, Google+ or LinkedIn Group. These 'On Spec' contacts almost invariably start with the words "Read my book / like my FB page / follow me on Twitter / see my book at / etc. The more considerate of them say "Hi there" or "Hi Ape", however, it's ONLY their BOOK they want to push (sorry – Promote)! I realise the name of my blog and persona leaves me open to such requests and generally speaking I don't mind and try to accommodate if my read / review backlog permits, but I do wish they'd remember that readers are people too and be a bit more circumspect in their messages instead of acting like a Salesperson jamming their foot in the door until the poor soul BUYS IT just to get rid of them, I'm afraid it makes most people nervous and try to avoid contacting them at all. I wish they would use the imagination that, as Authors, they should have more of. My advice to all authors is always, INTRODUCE yourselves the way you would when meeting someone you'd like to have as a friend for the first time. It also pays to check out any submissions guidelines your target (sorry – NEW BLOG FRIEND) may have and try to stick to them, it really does make life a little smoother for all parties concerned. Please don't misunderstand, I don't say any of the above to offend anyone, I just want to help authors in their endeavours to succeed. Next week I'll explain what happens next, after a Guest Author or Book Promotion article has been posted on my blog.
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<b>How to Promote</b> Your <b>Blog</b> Post - Bluleadz Inbound Marketing Posted: 29 May 2014 09:32 AM PDT
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<b>How to Promote</b> Your <b>Blog</b> [Infographic] | JohnEEngle.com Posted: 17 Jun 2014 07:00 AM PDT In today's 'overrun with self-promotion,' Internet-based world, getting people to pay attention to your recently posted blog content is not as easy as it may seem. In the digital marketing age, the rules have changed. You can no longer have the "Build it and They Will Come" type of attitude. If you've done the work to gain the followers then this may be an easy task for you, but if you are lacking the basic skills required for today's digital marketing world, you have quite a climb ahead of you. Below is a quick rundown of some of the basics to gain traffic when promoting your blog… 1. Your Blog has Got to Rock – This goes without saying… your blog content needs to be helpful to your readers, not just a bunch of words plastered on a page to meet a deadline. 2. Make Sure it's Searchable – Do your keyword research to make sure your content is filled with searchable keyword phrases used by your readers. 3. We are Visual Creatures – Make sure your work is visually stimulating… "a Picture Paints a Thousand Words." 4. Relationships Matter – Your post promotional efforts will be a lot more effective if you build those relationships first before asking anyone to share your work. 5. Know Your Target Audience – Understanding your target audience then providing critical information to solve their issues is key. 6. Get Personal by Email – If you mention any particular people in your article, write to the person and let him know. 7. Perform Targeted Distribution – Share your new article with those whom have shared your content in the past. You can also send out your content to specific targets and reach out to influencers. 8. Maximize the Potential of Social Media – It's said that timing is everything, so time your publication and promotional efforts with your audiences schedule. 9. Make it Happen – Every morning before doing anything else, grab your list of tactics and strategies, look it over and ask yourself this… what's the one thing I can do today that will help me grow my readership? Then DO IT! For many more blog and marketing promotional tactics, see the infographic below… Take a Look at the Well Designed Infographic, then Share Your Thoughts Below.Embed This Image On Your Site (copy the code below): Related Article: How To Have Success in Business – Treat Social Media Like a Cocktail Party & Watch Your Business Thrive! TO YOUR SUCCESS, ![]() If YOU Received VALUE from This Article Please Take the Time to COMMENT... your Social Participation is Greatly Appreciated. Please Share it on Facebook and other Social Networks Using the Buttons Below, Thank You! comments |
<b>How To Promote</b> Your <b>Blog</b> - Karen Yankovich Posted: 04 Jun 2014 06:53 AM PDT
Guest post by Jaclyn Mullen
The Inspiration for this series of steps. Four years ago, when I first started learning about content marketing, I participated in a series of 30 day blog bootcamps as well as Hubspot's Inbound Marketing program. That said, the ideas, and tactics to promote your blog are a result of my experience and what I learned.
So you've hit publish on your WordPress, blogger, perhaps your Tumblr blog post. You have a link, now what do you do?
1) Input your link in bit.ly Not only does this super tool shorten the amount of characters, but you also get some analytics built in to help you track clicks, date and time info, etc. 2) Repurpose. Before we start scheduling your posts, take a look at the title. Take a look at the body. Come up with 6-8 ways to repurpose the post over the course of the week and in the future to come. As an example. Your first post would likely be the title and the link. Your second could be a snippet from the post with the link. The third could be a question the post explores with a link, etc. I think it's important to create these first so the next step, scheduling them, is more streamlined. 3) Hootsuite. Make sure your social profiles are synched up to Hootsuite (or Sprout social/other aggregators) for streamlining and time saving purposes. Twitter, Linkedin, Facebook, (Google+ if you prefer—I prefer to post to Google+ manually and will explain why). Schedule your post and the repurposed posts you created over the course of the day and the week. *It is a best practice to share a blog post more than once per day on Twitter since the stream moves so fast but, be sure to do so in between OTHER content. A little self promotion on Twitter is ok. A lot of self promotion starts to lose it's luster. LINKEDIN/FACEBOOK BIZ PAGE best practice: posting the blog 1-2 times is fine. As for the repurposed posts you created in step two, you will want to spread these out even further on Linkedin and Facebook over the course of a month to even the year on Linkedin and Facebook. 4) Google+ Copy and paste your original post into Google+ and use 3-4 corresponding hashtags including your name. Why? Hashtags in essence are becoming like key words as far as search and you want to be positioned and found for your expertise. 5) Pinterest. Here's why I like having Google+ be separate from Hootsuite (this is totally personal and not one size fits all). I copy and paste the post from Google+. Then I click on the blog link so I am redirected back to the original post, I hit my "Pin It" button, Pinterest posts up and then I pin the blog image and paste the Google+ posting onto one of my Pinterest boards. Easy enough? 6) StumbleUpon is alive and well. It's been awhile since I used it personally, but I was with a client the other day checking their analytics and it's STILL a top traffic generator for them. Join for free and submit your blog posts here: https://www.stumbleupon.com/login 7) Instagram. It is not uncommon for folks to share their blog posts on Instagram. In fact, visit instagram.com/theeverygirl_ to see how The Everygirl does a great job of this. Again, you will want your bit.ly link, the image and a "sound byte" from the blog. *Tip. The best practice is to have your bit.ly be clickable and hyperlinked by having it under your description. Your Instagram post would include the text <link in profile> 8) Newsletter. How does this post fit into your newsletter content? Perhaps you can highlight it along with other tips and updates OR you can feature it as a stand alone message, similar to what MarieForleo.com subscribers receive every Tuesday. The choice is yours. And it all depends on the frequency of your blogging. Just make sure to share with your email list as it is safe to assume that not everyone has the flexibility or time to keep up with you socially.
BONUS: Blog directories. Have you submitted your blog to any of the following directories to help you increase reader base? Here are a few to consider: http://www.blogher.com/publishing-network/application http://www.networkedblogs.com/blog http://www.bloggingfusion.com/submit.php
The beauty of content marketing is that it's not a 'one size fits all' approach. Each of us has our own strategies and techniques. Is there a blog promotion strategy I didn't cover? Add it in the comments below!
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