<b>How to Promote</b> Your <b>Blog</b> Post | Small Business Tips - Big Ideas <b>Blog</b> |
- <b>How to Promote</b> Your <b>Blog</b> Post | Small Business Tips - Big Ideas <b>Blog</b>
- <b>How to Promote</b> a <b>Blog</b> Tour | Writing and Publishing News
- Official Google Webmaster Central <b>Blog</b>: <b>Promoting</b> modern <b>...</b>
- How to successfully <b>promote</b> a <b>blog</b> | Welcome
- Strategies to <b>Promote</b> Women Should Vary Across Cultures - Soo <b>...</b>
- 9 Easy Marketing Tips to <b>Promote</b> Your Day Spa | Signpost <b>Blog</b>
| <b>How to Promote</b> Your <b>Blog</b> Post | Small Business Tips - Big Ideas <b>Blog</b> Posted: 21 Jul 2014 08:11 AM PDT
We live in a world that is inundated with content — it's everywhere! If you're going to invest, time, effort and resources into producing, you must also understand how to promote your blog posts. Content marketing is no longer about creating great content, publishing it and moving on to writing the next great piece of content; that is just content publishing. Today, in order for our content to be seen and drive the results we want, we all need to market and promote the content we invest time in creating.
In order to cut through all the clutter and gain exposure to your great blog content, time and/or resources must be invested into content amplification. What is Content Amplification?Content amplification is the act of proactively promoting content to a targeted audience through various organic and paid marketing channels. It's essentially the 'marketing' half of 'content marketing.' Before You Promote Your Blog PostBefore you begin amplifying and promoting your content, it's important to make sure the blog post you promote is optimized. The last thing you want to do is to waste time and money sending traffic to a blog post that isn't optimized to move you closer to your goals. Additionally, be sure to double check basic social media, content marketing, and SEO tactics to ensure you get the maximum results. 5 Essential things to double check before promoting your blog post:Relevant Content Correct Formatting Optimized for Search Optimized for Social Sharing Effective Call-to-Action At the very least, include a call-to-action to subscribe so that people who like your content can opt-in to get more content from your in the future. This gives you the ability to educate your contacts over time and nurture prospects into customers. The rest of this blog post is jam-packed with various tips, strategies and tools that will help you understand how to promote your blog post for maximum impact. How To Promote Your Blog Posts
1. Social MediaOrganic Social MediaOrganic social media consists of posting to your personal networks, posting in groups and posting on your business pages. One mistake many small business owners make is trying to automate posting of their blog content, e.g., when a blog post is published, it automatically posts to your social pages. This is not a good practice. Social media is all about authentic conversations and co-creating value. Here are some tips on how you can promote your blog post on social to get better results. Choosing The Right Social Platforms Are you spending your time and resources on the right platform? New social media sites are popping up overnight, and just because "X-book-gram-chat" just came out, doesn't mean your business needs to be on that site.Think about who your target customer is; what social media platforms do they use most? Does your small business sell and market products for women? If so, Pinterest could be a great social media platform for you to focus on. Here is some demographic research on Pinterest users. Are you a B2B business? If so, LinkedIn is most likely the best social media platform in which to invest the majority of your time. Click here and here for some more demographic information on LinkedIn, Facebook and Twitter. Once you determine which platforms your target audience are using, start building your social media presence on one or two of them to start. Research the best practices of that social platform and learn how it works to best interact with your target audience in that environment. For example, use hashtags strategically on Twitter, but don't use hashtags on LinkedIn. Once you master those two main platforms, expand from there. Get More Traffic with Images Embed a couple of your image quotes in the copy of your blog post and make sure the images are easily shareable on Pinterest. Even if your company doesn't have a Pinterest account, it's still a good idea to make your images easily shareable on Pinterest. If you are using WordPress, you are in luck! Check out this Pinterest plugin for WordPress. Join Groups Strategically Paid Social MediaPaid amplification of content is a relatively new concept. Most marketers only use paid advertising to drive traffic to a landing page or sales page to generate a direct ROI. Leveraging social advertising platforms like Facebook and Twitter ads can help you gain exposure with a hyper-targeted audience. Facebook Ads Most people talk about using Facebook Ads to drive traffic to an opt-in page or to a sales page, but you can also use Facebook Ads to strategically get your content in front of a very specific audience. You can amplify or promote your content to targeted audiences based on their interests, location, workplace, and much more. Need to get in front of the media? Set your Facebook Ads up to target people who work at the media agency you are looking to leverage for exposure.Facebook has a really awesome feature called 'Custom Audiences,' which allows you to upload your email database into Facebook's Ad platform, and Facebook will match the emails in your database to emails associated with Facebook user accounts. You can then run targeted ads to only that specific segment of users. Think about how you can write different pieces of content for different segments of your email database, then amplify your content to that audience. My good friend Alex Houg has a great blog full of resources and information on how to use Facebook Ads to amplify content. Twitter Ads Twitter has a feature called Tailored Audiences that allows you to get content in front of a highly targeted audience. Click here and here to learn more about Twitter's Tailored Audiences. If you have a very tight marketing budget, less than $1,000/month, it may be best to stick with Facebook Ads. You will get more bang for your buck.
2. EmailEmail is a great way to get a new blog post out to the world quickly. There are two primary ways to promote your blog post through email. Manual OutreachDid you quote someone in your blog post? Did you link to someone's website? Be sure to reach out to them and let them know. Chances are they will share your post with their audience and you will generate more traffic. Leverage Your Email ListMake sure you have more than one opportunity for visitors to subscribe for email updates. If you aren't currently building a list of emails, you are missing a big opportunity to collect information and stay in touch with prospects and customers. Here are a few ways you can use your email list to get more exposure to your blog post. Broadcast The two most important components of sending content via email are 1) relevance and 2) frequency. Segmenting your email list is essential to keeping your communication relevant and ensuring you are promoting your blog posts to the most targeted audience possible. If you can send a highly-relevant, high-value piece of content 3 times per week, every week, do it. If you have a small team and can only maintain a frequency of once per week or once every other week, then do that. Make sure you can consistently maintain the email broadcasting schedule you set. Newsletter 3. Diversify Delivery of Content & Link BackThis is a very simple way to maximize the exposure and consumption of your content. Different people prefer consuming content in different ways. Some people are more visual or more auditory than others and they prefer to listen to a podcast or a video blog. This is also a great way to differentiate yourself from your competition and gain access untapped audiences while linking back to your resources. SlideShareTurn your "7 Steps to Getting More 'X', Faster!" post into a 10-slide PowerPoint presentation and upload it to SlideShare. Start with a cover slide, one slide for each of the 7 steps, a page with a call to action and a link back to your blog post, and an "about" page for your company, product or service with a link to more information. Maybe your PowerPoint or design skills aren't the best. This is something that you can easily outsource to a professional graphic designer on sites like ODesk, Fiverr or Freelancer.com without breaking the bank. VideoTurn your blog post into a video blog post. Shoot a high-value video and upload it to YouTube and be sure to optimize your video with SEO keywords to generate maximum organic traffic. Place a link to the written blog post in the description of the video to make it easy for people to find. Once your video is uploaded, you can embed it within your original blog post and share it on your social channels. Direct MailDo you have a high-performing blog post? Have you ever thought about printing it out and mailing it to prospects or a specific segment of your customer base? Although it's old-school, it's still a very effective way to get a message in front of people. Some of the most famous internet marketers in the world also use direct mail campaigns to drive traffic to their website. Mail out a piece of content and provide a compelling reason for the reader to take the extra step to visit your website. Dan Kennedy is one of the legends of direct response marketing. Check out Dan's blog here. His YouTube Channel has some good information, too. 4. Join a Blogger Community like TriberrTriberr is an incredible resource and community that was designed specifically to amplify content to targeted groups of people, called 'tribes.' Register for an account, add your blog, find a tribe and begin sharing your blog posts. As you can tell, there are a lot of different ways that you can promote your blog posts to generate traffic and more results. At the end of the day, content promotion is all about taking content that was written for a specific audience and getting that content in front of that audience. Without proper promotion, even the most valuable, high-quality pieces of content you are producing won't be seen. Have you had success with other creative ways of promoting your blog posts? Did you enjoy this post? Are you interested in learning how to generate more exposure and sales for your small business? Check out our FREE Small Business Summer Academy!We've put together a rock solid series of free marketing, sales, and customer service training to help your small business succeed this summer. Are you ready to #OwnYourSummer? Not only are we providing you the information you need to grow your business, but we spiced it up by giving away daily prizes through the end of August for everyone that registers for the Small Business Summer Academy. Visit www.OwnYourSummer.com to enter to win awesome prizes and join the Small Business Summer Academy for free!
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| <b>How to Promote</b> a <b>Blog</b> Tour | Writing and Publishing News Posted: 21 Jul 2014 06:19 AM PDT This is the first day of my blog tour for the Klepto Cat Mystery series. Be sure to stop in at the WV Stitcher site today: http://www.kittycrochettwo.blogspot.com Host Brenda has presented a lovely review and she's given quite a bit of insight into the 5th in the series—the latest Klepto Cat book—The Colony Cat Caper. I've had a lot of interest from authors with regard to the blog tour concept. Today, I'd like to respond to the questions about promoting a blog tour. I'd say just promote a blog tour the same way you would promote any other promotional activity. For example:
If you've done a blog tour and have something to add to this list, please leave your comment here.
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| Official Google Webmaster Central <b>Blog</b>: <b>Promoting</b> modern <b>...</b> Posted: 14 Jul 2014 11:54 PM PDT Webmaster level: all A common annoyance for web users is when websites require browser technologies that are not supported by their device. When users access such pages, they may see nothing but a blank space or miss out a large portion of the page's contents. Starting today in our English search results in the US, we will indicate to searchers when our algorithms detect pages that may not work on their devices. For example, Adobe Flash is not supported on iOS devices or on Android versions 4.1 and higher, and a page whose contents are mostly Flash may be noted like this: Developing modern multi-device websitesFortunately, making websites that work on all modern devices is not that hard: websites can use HTML5 since it is universally supported, sometimes exclusively, by all devices. To help webmasters build websites that work on all types of devices regardless of the type of content they wish to serve, we recently announced two resources:
As always, if you need more help you can ask a question in our webmaster forum. |
| How to successfully <b>promote</b> a <b>blog</b> | Welcome Posted: 20 Jul 2014 03:05 PM PDT I can't stand up and shout: „I have a blog, go and have a look at it." Everbody will think about my performance, nobody will go and visit it. Well, I don't.* |
| Strategies to <b>Promote</b> Women Should Vary Across Cultures - Soo <b>...</b> Posted: 16 Jul 2014 10:00 AM PDT  The proportion of women in the leadership ranks of organizations remains low around the world but, from country to country, there is surprising divergence. According to recent statistics, boardroom representation by women ranges from about 1-2% in Japan, to 17% in the United States, and much higher in countries like Norway (~40%). Our work indicates that this variation is partly a function of national differences in cultural tightness – that is, the degree to which a culture's norms are clear and likely to be enforced by authorities through the use of sanctions. In tighter cultures, individuals may be fined for chewing gum or spitting in the streets, but in looser ones, they may receive no more than a disapproving glance. Research shows Pakistan and Turkey are among the tightest countries, and Ukraine and New Zealand among the loosest. The U.S. is considered slightly loose; France, the United Kingdom, and Germany are increasingly tight. Using nationally reported statistics from the World Bank (2011) , we found that nations with tighter cultures tended to have fewer female legislators, senior officials, and managers. For example, just 3% of leadership positions were held by women in Pakistan, but numbers stood at 38% in Ukraine. To explain this, it helps to understand how leaders emerge in the first place. According to psychologists, people rise to the top when they are seen as matching a set of pre-existing beliefs that individuals hold about leadership. The problem is that, across cultures, this leader prototype has historically emphasized characteristics thought to be masculine rather than feminine. Some blame the circumstances of early human history, when leaders needed physical strength to help the group survive and protect it from outside threats. But the prototype persists. Often, even women candidates themselves don't see how they fit into the leadership mold. Loosen commitment to such cultural norms, and beliefs are likely to change. However, tighter cultures have their advantages too: When authorities are willing to implement new practices, they are quickly adhered to. Consider gender egalitarianism measures, such as equal pay and encouragement to attain a higher education and participate in professional development . We've found that when nations commit to such practices, those with tighter cultures succeed in promoting women leaders, whereas those with looser cultures do not. As a result, culture-specific recommendations are in order. Mandatory gender quotas – targeted numbers backed by sanctions for organizations that do not comply – can be an especially promising strategy in tight cultures. Take Norway, a relatively tight country that mandated 40% female representation on boards of publicly listed companies, backed by the threat of dissolution for those that didn't meet that goal. The result was a transformation: the proportion of women directors went from below 10% pre-quota to the 40% target. Such strong policy is unlikely to be seriously considered or successfully adopted in looser societies. Authorities are more likely to put forth quotas with weak or no sanctions, and the citizenry maybe more resistant, preferring to let capable women rise through the ranks organically. Effecting change in these nations therefore depends on influencing leader prototype beliefs– portraying leadership role as compatible, attainable and desirable for women and increasing the exposure of successful female executives. Some evidence supports this. The point is: when pursuing gender diversity, there is no one-size-fits-all solution. Measures that work in some countries, might fail spectacularly in others. Cultural context matters. |
| 9 Easy Marketing Tips to <b>Promote</b> Your Day Spa | Signpost <b>Blog</b> Posted: 24 Jul 2014 07:34 AM PDT
In the highly competitive and crowded day spa industry, effective marketing can make or break your business. Typically, spa and salon business tends to fluctuate from one season to the next, and from year to year. An effective marketing plan can help you get through the thin times, and make the most of the good ones. Before you start raising your prices in order to pay for an expensive marketing campaign, however, consider these simple but essential low cost ideas to help your customers find you, encourage them to visit and keep them coming back. Get Found With These 3 Day Spa Marketing Strategies 1. Optimize the World Wide Web. Claim your Yelp page and add photos and information about your business. Ensure your business is listed in every day spa directory that shows up on a Google, Bing and Yahoo search, and don't forget Google+, Bing Local and Yahoo Local, for starters. All of these listings are free advertising so take advantage of them. Encourage customers who visit your page to provide their email address in exchange for a 10% discount on services or some other bonus. Then you can send them a newsletter or notices of specials and promotions. 2. Leverage the social media frenzy. Create a Facebook page for your business, and an account on Twitter. Add new posts several times a day, if possible, and encourage customers to like your Facebook page. Since your day spa website doesn't change often, your Facebook page is where you can post daily specials and promotions, new products and services, new staff members, extended holiday hours and anything else that comes up. Make it informative by posting beauty tips and tricks, relaxation techniques and more. They can be techniques used by you and your staff or ideas you find online. If you post a link to the blog where you found them, that blogger will appreciate the promo. 3. List your business on Foursquare, and utilize their Specials tool to generate promotions that will pop up on a user's smartphone when they check in to a nearby location. This will bring in customers who happen to be nearby, and when they check in at your location, they can down load the discount, even if they just make an appointment for another day. Get Customers with These 3 Day Spa Marketing Initiatives 1. Optimize your web page. Your website is quite often the first thing people will see before they visit your spa. Does it look inviting? Include lots of pictures, but rather than purchasing generic clipart, get some professional (and flattering) photos taken on the actual premises. People like to see what a spa looks like before they visit. You can also place these photos on your Yelp site and your various local directories and listings. Create a comprehensive menu of your services, with a full description of each one. 2. Offer a variety of combination packages, such as a facial and a manicure, or a head-to-toe facial, massage and mani-pedi. This will get customers to try services they might not otherwise purchase. Mother/daughter specials and girlfriend specials can bring in twice the business. A first time, new customer "try me" package is especially effective to introduce new customers to the full range of your services. 3. Get referrals. A referral incentive program is a must. It keeps your customers happy and helps you build your business. Instead of just offering a discount, try offering a free service that your customers may not use that often. This way they'll not only get a reward, but you can acquaint them with some of your other services. Don't forget about business referrals, from dermatologists, hair salons and other professionals, especially those you do business with. If your salon provides a catered lunch, put some business cards and menus from the caterer or restaurant on your counter and ask to leave some of yours on theirs. Get Repeat Business with These 3 Day Spa Marketing Methods 1. Sell services in a package of five, or ten or more, at a corresponding discount. This keeps the customer coming back to get the treatments and you get the money up front. Or start a "frequent buyer" program, with incremental rewards each time a customer reaches another milestone. After a while, your customers will have so much invested in reaching their reward status that they'll never go anywhere else. Consider giving a gift card as a reward, so that they can give it to a friend if they desire. 2. Start a birthday club, and encourage your clients to provide their birth date along with their email address. Then you can send them a birthday greeting with a special discount or free service. You can also send them a thank you email after their first visit, and ask for their input as to how they liked your services. Ask what could be done better, and if they respond with criticism, offer them a discount to come back and try it again. 3. Give every customer the royal treatment. There's no substitution for excellent customer service. If a promotion should get out of hand and you find yourself inundated with new customers all coming in for a discounted service, do your best to manage the situation and don't overbook. Customers who feel they're being slighted because they have a coupon are quick to complain on Yelp. Remember, the whole point of offering the discount is to bring in new clients. Give each one the same outstanding service you give to those who are paying full price. If even a small percentage become regular clients, it will have been worth it!      . |
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