How To Promote Your Next Influence Marketing ... - Triberr Blog

How To Promote Your Next Influence Marketing ... - Triberr Blog
How To Promote Your Event Using LinkedIn Showcase Pages ...
Removal of abortion drug-promoting blog is pro-life 'victory ...
How To Promote Your Music - The Ultimate Guide - Music Think Tank

Posted: 04 Feb 2014 06:34 AM PST

You're not starting from scratch. You've been building your online presence for years. Email newsletter, Facebook groups, Twitter, press releases, blog posts, etc.

Influence Marketing -especially the Triberr flavor- is still so new that it's newsworthy. Announcing your campaign via your social media channels will likely result in recruitment of few influencers and few shares. And it all ads up. Combine that with having your campaign published on Triberr which will make it visible to many influencers and you got yourself a perfect storm.

From TOMS Shoes campaign which yielded over 1000 influencers within 2 days, to a more typical result of few hundred influencers within few days, your brand will have its pick of influencers.

In this video, we discuss how to make your next influence marketing campaign a smashing success.

Influence Marketing Campaign Strategies For Brands

How to Attract Influencers: A Guide for Brands

How To Promote Your Event Using LinkedIn Showcase Pages ...

Posted: 29 Jan 2014 10:00 PM PST

Post authored by Mike Woellert,
Marketing Specialist, Experient

In a short amount of time, LinkedIn has become an invaluable social networking resource, while also being a great way to share industry-related content and updates about your organization. In November 2013, LinkedIn introduced Showcase Pages as an extension to the existing company pages. You should be using your company page as a hub for sharing your meaningful content. If you hold multiple events throughout the year, you might want to consider using Showcase Pages as another way to promote your event, in addition to using the status update.

What are Showcase Pages?

Showcase Pages are specific pages that allow you to highlight the different aspects of your organization. Highlight those services that will build relationships and create engagement, or in this case, create a dedicated place for your followers to receive updates about your upcoming event or conference.

These pages are all about content, so with this dedicated page, it's easy for your followers and attendees to get the latest updates on your event. Some examples of this might include the completion of the event app, or the addition of a keynote speaker, etc.

When someone follows your Showcase Page that means that they are interested in receiving your update and the content you're providing. Make sure to engage with your followers like you normally would on LinkedIn. Ask questions within a status post like, what are you looking forward to most at the event?

How To Create a Showcase Page

If you are the administrator of your company page, you can create the Showcase Page. In the upper-right hand corner, scroll over your edit button and click 'Create a Showcase Page' (click to see bigger image)

Once you've clicked, you'll be prompted to 'Get Started' where you can name your page and input the content regarding your event.

What To Include In Your Showcase Page

This page should contain all of the particulars about your event:

Name of the event
Dates of the event
Venue of the event
Cover photo featuring event venue and event hashtag

Once your page is created, post updates about your event like you normally would on your LinkedIn page. Now the Showcase Page can be a dedicated source for the event, instead of flooding your timeline with updates, especially when they are coming multiple times per day. It's important to post content that can show how your event will provide value or solve any issues that your attendees might be experiencing. Always be helping.

Share your new page using LinkedIn, Twitter and Facebook to gain new followers, while also letting your existing audience know of the new page. Showcase Pages are a great way to promote your event and engage your followers and attendees through the social space. If you have any questions on how to use Showcase Pages or to set one up, please click the image below to schedule a consultation with an Experient marketing expert.

Has LinkedIn been successful for you in your event promotion? Comment and let us know.

Removal of abortion drug-promoting blog is pro-life 'victory ...

Posted: 07 Feb 2014 01:47 PM PST

Lima, Peru, Feb 7, 2014 / 02:47 pm (CNA).- An international pro-life group has led a successful advocacy effort to remove a blog that had been promoting an illegal abortion drug in Peru.

"This is a significant victory because this website was the primary means of advertising and promoting the so-called 'safe abortion hotline'," said Carlos Polo, director of the Latin American office for the Population Research Institute, in a Jan. 31 briefing.

"And the hotline in turn was the chief means by which the abortion movement was attempting to promote, perform, and legalize abortions in pro-life Peru."

The site had been encouraging women to perform "a dangerous and illegal chemical abortion" on themselves by obtaining and ingesting the drug misoprostol from a local pharmacy, Polo said, adding that the website "relentlessly promoted abortion."

Misoprostol can be used to help reduce the risk of some ulcers, and it is available in the pro-life country. However, when taken by pregnant women, it can cause abortions.

As part of a campaign organized by the Population Research Institute, hundreds of Peruvians filed complaints with the blog host Blogspot to remove the site, on the grounds that it violated its policy against promoting drugs. The blog has now been removed.

"The site will no longer encourage women to abort their unborn children," Polo said.

Peru's constitution, like that of many Latin American countries, recognizes life as beginning at conception. Abortion is illegal, and attempts to advertise abortion on television, radio or in newspapers are "quickly shut down by the authorities," according to Polo.

He said that international abortion groups such as Free Information for Women and Women on Waves are operating anonymous "hotlines" and websites to circumvent these laws.

They are focusing on misoprostol, a drug that can begin an early-term abortion in secret, he asserted, saying that women are then encouraged to enter government-run clinics and hospitals for the completion of the procedure on the grounds that they are suffering a "natural miscarriage."

These activist groups are supported by "nearly all major pro-abortion and radical feminist organizations" in the Latin American Consortium Against Unsafe Abortion, he said.

Abortion activists hope to make the misoprostol-based abortion "so common" that legalization of all abortion will result, Polo charged, adding that the Population Research Institute is "working hard to help women in crisis pregnancies in Peru."

"And hundreds, perhaps thousands, of children will live."

The Population Research Institute, based in Front Royal, Va., was founded in 1989 to fight coercive population control programs. It has a global network of pro-life groups in more than 30 countries. The institute opened its Latin American office in Lima, Peru, in 2004.

Tags: Abortion drug

How To Promote Your Music - The Ultimate Guide - Music Think Tank

Posted: 25 Nov 2013 04:00 AM PST

Hello again, my Music Think Tankers. Today I'm going to look at 6 HUGE things you can do to better promote your music.

Now before you roll your eyes and think I'm going to tell you to "create a Facebook account and promote through social media" or to "get your music in as many places as possible," listen up. This guide is going to be full of actionable content and advice that won't be found in every post on the subject that simply rehashes information the writer has heard and not tried out themselves.

By the end of this post I want you to walk away with at least a few things you may not have thought about before, and can start implementing in your music career. So with that in mind, read on, take notes, and share this guide if you find it useful. And be sure to check out my free music marketing ebook afterward to get extra advice and tips for getting your music out there.

Top ways to promote your music from @musicthinktank and @imusicadvice!! - Tweet This

1. Climb the Ladder with Your Collaboration Efforts

OK, so the first thing you can do to promote your music better isn't actually something many musicians associate with actually being a form of promotion. Collaborating with other musicians can actually be a great way to get out there. Making songs with a well known act can actually mean you can get in front of their fans. It may also mean that you gain a higher perceived value for working with that act, and it can be a good note on your CV when looking for other music related work and opportunities.

The thing is though, it's very unlikely you'll get collaborations with big names in your genre (unless you already know them). You see, their time is precious, and they're not just going to collaborate with every up and coming act out there. The solution? Using the 'ladder' method.

What you want to do is categorize any talented musicians in your genre into different levels based on how big they are. Usually, while the biggest acts won't be willing to work with you at this stage, some of the lower level acts will be - with enough incentive. So what you do is approach those acts which are slightly bigger then you, and do collaborations with a few of them. Not only does this get you in front of their audiences, but it also gets you associated with being at their level.

Once this is done, start looking to the next step of musicians who are that bit more popular then the last group you approached (and are now in yourself). Do the same; collaborate with them, get in front of their audience, and become thought of as being on their level.

Rinse and repeat, each time working with bigger acts and getting a bigger reputation yourself. The good thing is, once people start seeing you're working with lots of people in your genre, they will want to start working with you too. You'll be the hip new people on the block that everyone wants to be associated with.

2. Climb the Ladder with Media Outlets You Try to Get On

OK, this method of promotion is pretty similar to the last one, only with platforms to get yourself out there.

If you've ever tried to get covered by a big website, TV channel or radio station, chances are you didn't hear back from them, or got rejected. Again, these places aren't looking to work with just anyone; you need to prove you're noteworthy and worthwhile for them using one of their exposure slots. As you may have guessed, the above ladder method works here too.

Start out by getting on smaller platforms and websites, and build your way up. Get all of these previous places you've appeared on your music CV. Include their logos on your website. Make it clear people are talking about you.

Gradually build things up, networking with new people along the way. You will find more and bigger opportunities become available to you, as the music industry is full of people who don't care until you say you've worked with 'x' amount of their competitors. So keep climbing that ladder.

3. Master Your Gigging Game

So I could say to you, "Gig because it's good exposure and you can make money from it." I want to give you more, though. The thing is, anyone can gig. That said, what are you doing to set your gigs apart from 95% of other musicians in your genre?!

Practicing your lyrics is one thing, but mastering your show is something else altogether. Remember, as a musician you are an entertainer! It's your job to entertain. Yes, that might just be in the form of your voice in rare cases, but in the majority of cases your whole stage presence also factors into things.

When people leave your show, are they going to remember you as that person with good lyrics and a good voice? Or will they remember you as that person who stood out and outshone all the other performing acts that night? I hope you aim to achieve the second one.

So what can you do to achieve that? Well first of all, find out what works in terms of stage presence. Load up YouTube and search for the best live acts in your genre. See how they command the stage, see how they move, and see how they interact with the audience. Does it work? Is it something you can do and build on? Most of the time it will be, so be sure to build yourself as a overall great performer, rather then just someone who has good vocal ability.

4. How to Promote Your Music Online: Schedule Your Social Updates

All right, let's move on to how to promote your music online. While you all know you should be taking part in social networking, there's one thing you can do to make things a lot easier in that area: Scheduling your social updates! While this isn't possible when you're replying to people who interact with you (which you should be doing), you can schedule updates for your fans with new content and conversation starters.

For example, let's say you have a gig tonight. You may be very busy just before it, and you know you won't have any time to communicate with your fans on social sites around that time. In this case, what you could do is schedule two updates for Facebook and Twitter. The first could go something like this:

"Not long ago arrived at * venue name * and can't wait to perform. Any of you here? If so come and say hi and wish me luck!"

You can also schedule another update for later, such as:

"The show tonight went well, I can't wait to share the pictures with you. Give me time to go home and sleep & I'll get them up tomorrow ;)"

These kind of updates are of course based on things you know are going to happen, yet they will mean you can encourage communication with your fans at a time which is easier for you.

So how do you schedule your social updates? Well my favorite method is via the free tool Hootsuite. Have a look, if you ask me it's a must use tool for all musicians.

5. Take Advantage of Email Marketing

Email marketing is something I'm surprised I don't see more musicians taking advantage of. My guess is this is either due to the lack of understanding of how to use it, or because of the cost involved. Or both. That said, bear in mind it could end up being one of your most effective ways to communicate with fans, so once you start building up a fan base you should give it a go.

The advantage with email marketing over Facebook and Twitter is your message gets to more people then it would on alternative platforms. As you probably know, Facebook makes it so only a small percentage of your fans see any message you post. With Twitter, if your followers aren't online around the time you send your Tweets out, chances are they won't see them.

With email though, once it's sent, it sits there until your email subscribers see the message. It doesn't go anywhere, and it's not as time sensitive.

There are a lot of other reasons why emails are also effective, but I won't list them all here. Instead you can check out this guide on list building for musicians, and see for yourself why you need it. I also let you know how to get started with this form of promotion, so give it a try.

6. Don't Just Update on Twitter, Seek Conversations

My last music marketing tip for the day: Be proactive with your approach to Twitter marketing. I see people get this wrong all the time. They think that all they need to do to promote their music on Twitter is to add a load of random people, then keep Tweeting about things related to themselves. In reality, this is a huge waste of your time.

Real Twitter promotion is all about building connections. You want to seek out conversations relevant to you and get involved.

For example, let's say you make music and are similar to Coldplay. What you'll want to do is search for conversations based around Coldplay, and see the results. Be sure to click 'all' under the section 'Results for coldplay.' This will bring up all people recently talking about them. Next, literally start talking to these people. Let them know you're into Coldplay too, and for those that respond and seem interested, mention that you make similar music which they may want to check out. So people will end up doing that.

I don't advise you mention your music the first time around, because people usually put up barriers against you once they feel you're trying to promote to them on initial contact. But after swapping a Tweet or three, they'll be much more likely to give you a try if they think you're a cool person.

You will also want to give them a follow after their first reply, too, as this will increase the chances they'll follow you back and see your music related updates.

And That's THE BEGINNING of How to Promote Your Music

And that's it, six big (and often not talked about) tips for promoting your music. That said, this isn't everything you need to know in terms of getting your music out there. There are a lot more music marketing tips you can and should learn, and I aim to give you those here today. If you haven't already, you'll want to check out my free ebook on the subject (download it here). Inside I start to look at the finer details of music promotion, such as how much you should be doing it, when, and why. I also look at some additional things you need to think about to start getting your music marketing mentality right. Furthermore, you can check this guide for 6 additional music marketing tips.

I hope you found this guide useful and have some things you can start implementing ASAP. If so, please give it a share, and let your fellow musicians check it out too. I'm sure we'll speak again soon. :)

Shaun Letang,
Music Industry How To.
Music Think Tank.

How To Promote Your Music - The Ultimate Guide

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Friday, 7 February 2014