Inbound Marketing Content Strategy: <b>How To Promote</b> Your <b>Blog</b> <b>...</b> |
- Inbound Marketing Content Strategy: <b>How To Promote</b> Your <b>Blog</b> <b>...</b>
- <b>How to Promote Blog</b> Posts: 200+ Ideas from Eight Experts <b>...</b>
- <b>How to Promote</b> your <b>Blog</b> to Get Traffic and Visitors in Five Ways <b>...</b>
- Front End of Innovation <b>Blog</b>: <b>How to Promote</b> Creativity <b>...</b>
- <b>How To Promote</b> Your Music - The Ultimate Guide - Music Think Tank
| Inbound Marketing Content Strategy: <b>How To Promote</b> Your <b>Blog</b> <b>...</b> Posted: 17 Feb 2014 10:07 AM PST
This week, for the fifth article in our Inbound Marketing Series, we'll be providing tips and industry best practices on the best ways to promote and market your blog content. Last week, we talked about creating remarkable content for your business blog, so if you haven't read it, you'll want to check that out first. Congratulations, You just published your first blog post! But before you can relax and check Google Analytics to see how many people have read your post, you'll need to do a little more work. Remember, there's so much content on the web, that unless you promote your blog, it probably won't be found. Inbound Marketing is a great way to present your posts to your target audience. If you are persistent and properly promote your blog from the get-go, you'll start receiving organic traffic and it WILL continue to increase over time. We suggest you follow the methods we discuss below, but remember to be prepared to wait at least 2-3 months for decent traffic to begin to flow.
Follow these five steps with every new blog post and you will see an uptick in your blog readership and website traffic: #1 – Add Sharing Buttons To Your BlogSocial media sharing buttons can be added to your blog very simply if you use a CMS like WordPress, Joomla, Drupal or Magento using any social media sharing plugin or widget. We recommend using AddToAny or ShareThis to get all-purpose social sharing buttons for your blog. #2 – Broadcast Your New Content on Social MediaPost a status update on your Facebook Page to let people quickly know what your new post is about and try to include an image with it. Posts with images on Facebook receive 53% more likes than the average post. Announce your post on the rest of your social sites like LinkedIn, Google+ and even Pinterest. You can also Instagram an image from your latest blog to grab your followers attention and let them know that you have new content posted. Twitter is a little different when it comes to promoting your blog. Considering the fast-paced micro-style environment of Twitter, it is acceptable to repeatedly post links to your new blog post throughout the month of initial posting. Just don't overdo it, 3-5 times spread out through the day is perfect. Try tweeting the headline with a link, quotes from the post, or interesting facts and stats that are included in the new blog content. #3 – Submit Your Content to News & Bookmarking SitesAfter you've hit your social media audience, it's time to try to branch out. A great way to do that is through social bookmarking and news sites. These are online communities, blog sharing sites and directories where people share links they find interesting. Here are some examples of popular social news and bookmarking sites. You may have to play around on these sites a little to understand how they work, but it's worth it. They also all require you to register an account before you can submit links: Beware: these sites should NOT be used solely for shameless self promotion; you have to become an active member of the community and gain authority in order for other viewers to really engage with your content. In order to begin submitting your links to these kind of sites, you'll first need to find and share interesting articles besides your own, and like/comment on other people's submissions. Once you've become an active member, these sites can help you reach a much wider audience. #4 – Syndicate Your ContentContent syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail. The benefit or value of syndicating your content isn't necessarily to make money from it. In this case, you are looking for additional target consumer traffic that you can receive for free by simply using other sites to republish posts or articles. The additional exposure will help boost traffic to your blog. Here are some site's we recommend to make syndicating your blog posts super easy:
#5 – Send Your Contacts an Email or Newsletter with Your ContentLast but not least, it's always a good idea to engage the people that are already signed up to receive your newsletter or subscribe to your blog by sending them an email or link to your RSS feed. You can plan to send out weekly or monthly e-newsletter with links to 3-4 of your latest blog posts alongside short yet compelling descriptions. Another way you could circulate your new content is by adding your latest blog post to your email signature (check out Wisestamp.com for more on that). If you add an RSS feed to your blog, your subscribes can automatically receive notifications when you publish new material. Get Creative When Promoting Your Blog Posts There are many other creative ways to promote your blog post. Don't be afraid to try something new! The important thing is to keep innovating and stick to the things you see that are working for your business. What do you think? Have you used any of these methods to promote your blog? Do you have another, outside-the-box idea for promoting your blog posts? Please let us know your suggestions in the comments below. Need help managing and promoting your business or nonprofit blog? Contact us for a free digital consultation!  |
| <b>How to Promote Blog</b> Posts: 200+ Ideas from Eight Experts <b>...</b> Posted: 17 Feb 2014 06:39 AM PST Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands, blogs produce sales and leads. According to recent research, more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they've acquired new customers with their blogs. But creating and maintaining a successful blog takes more than just producing helpful and original content; as social media expert Heidi Cohen recently wrote, "The most epic content will FAIL without content distribution. If no one sees your content, what good is it?" So, once you've created great content, how do you get it "out there"? Which content promotion tools are most useful? Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones? Find the answers to these questions and more here among hundreds of recommendations about tools, tactics and techniques to promote blog posts. 25 Easy Ways to Promote Your Blog by Kim Garst
50 Experts Reveal How to Promote Your Blog with Just 3 Tools by clambr
120 Marketing Tactics for Blogs [Infographic] by Customer Think
How I promote my new blog posts by The Social Media Hat
25 Smart Ways to Promote Your Latest Blog Post by Rebekah Radice
25 Tactics to Promote Your Blog via Facebook and Twitter by Heidi Cohen
50 Ways to Promote and Market your Blog Posts by jeffbullas.com
Active RSS and Blog Directories List by Buzzkeep
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| <b>How to Promote</b> your <b>Blog</b> to Get Traffic and Visitors in Five Ways <b>...</b> Posted: 11 Feb 2014 02:42 AM PST  Fives ways to effectively gain traffic to your blog You have created your blog but without traffic? This is the basic problem for the new bloggers yet it can be solved in due time. In gaining traffic and visitors in a blog, a diligent work must be done. This is not an easy work for the blogger as he toils not in a short time but until he has traffic enough to be satisfied. What's worth a blog without readers? Thousands of bloggers attempt to start their journey in blogging but the stumblingblock always lies in having traffic. It centers more on how to promote the blog in all possible ways. I started blogging in 2006 and I learned a lot of ways on how to promote blog in different ways. Because of the changes in recent years, there's also got to be new styles of promoting blog especially these days that social media controls the minds of the readers. Here are ways to promote your blog to gain traffic: 1. Content is king – Write articles that benefit your readers. An article that is well-written can absolutely gain traffic as it will be mentioned by the reader to his friends. Article that is concise and grammatically correct will captivate the attention of your possible future readers. In the realm of article writing, originality is always on top into consideration. Of course the profundity of thoughts is also important to go deep through the minds of your followers. The content is the apple of the eyes of the readers. It is the doorway to their heart and to be in loved with your blog. Once you have a great blog content, you can do the next step. 2. Include your site to Google – Google is the single most popular website in the world. Submitting the URL of your blog to Google will be the necessary in exploiting the millions of daily visitors in the search engine. A. Submit your URL to Google at submit using your Google Webmastertools. After adding your blog to Google, then it's time to add it also to Bing.com, the second top search engine. 3. Use Social Media like Facebook and Google Plus – Your content makes you feel demanding on more readers. It's time to use social media especially Facebook in promoting your blog. Tell your Facebook friends that you have a blog worth reading and that they can enjoy it. Post your article in Facebook and ask your friends to share it. In my future posts I will share steps-by-steps on how to promote blog in Facebook. Fives ways to effectively gain traffic to your blog After Facebook, then you can maximize your Google Plus which is second to Google in social media. Create a profile in Google Plus and share your posts also. There's also Twitter, Pinterest, Instagram, Linkind, Blogger, Tumbler, Stumbleupon, WordPress, Flickr, Typepad, SoundCloud, etc… 4. Create Videos – You can also use videos in promoting your blog. Create a video that has a potential to become viral. In the video, never forget to mention or add the URL of your blog. Truly, one of the effective ways though this can also be under social media. 5. Join Forums – It's not out of sight yet. Forums are still popular these days and that they have impact in a community. In joining a community through forums, you can add other networks to view your blog. It consumes ample of time in learning these three ways of promoting your blog. Once you mastered all these five things, reward will come as you see staggering increase in your traffic and visitors. There are still many ways to promote your blog but I believe these are the best ways in terms of their significance. |
| Front End of Innovation <b>Blog</b>: <b>How to Promote</b> Creativity <b>...</b> Posted: 13 Feb 2014 03:00 AM PST The secret to success is not such a secret after all. It's been proven time and again: the key difference in being future-forward and left behind lies in people. It's not just about generating a few new ideas - but creating an entire culture of innovation. That's why, new for 2014, FEI has added its Manifesto content, focusing on the specifics of human capital. Join us in May as Dan Pink, Best-Selling Author, Drive, A Whole New Mind and To Sell is Human, takes the keynote stage at FEI: Front End of Innovation. He'll share how you can build a culture of innovation within your organization, and which environments promote creativity and innovation.Dan will also demonstrate new techniques for talking about innovations with colleagues, bosses and customers, and the big ideas and practical steps that innovators need to move others to their side. Download the brochure for full session details. Plus, in addition to Dan Pink, we've got an entire track at FEI 2014 focused on the importance of culture and fueling your pipeline of future innovation leaders. • Eli Lilly: An Innovation Ecosystem?? Don't Tell Anyone in HR, They Will Kill It Year after year, FEI: Front End of Innovation has been your trusted partner for advancing innovation in your organization. Continue building you a culture of innovation in your organization with us this May. |
| <b>How To Promote</b> Your Music - The Ultimate Guide - Music Think Tank Posted: 25 Nov 2013 04:00 AM PST
Now before you roll your eyes and think I'm going to tell you to "create a Facebook account and promote through social media" or to "get your music in as many places as possible," listen up. This guide is going to be full of actionable content and advice that won't be found in every post on the subject that simply rehashes information the writer has heard and not tried out themselves. By the end of this post I want you to walk away with at least a few things you may not have thought about before, and can start implementing in your music career. So with that in mind, read on, take notes, and share this guide if you find it useful. And be sure to check out my free music marketing ebook afterward to get extra advice and tips for getting your music out there. Top ways to promote your music from @musicthinktank and @imusicadvice!! - Tweet This 1. Climb the Ladder with Your Collaboration EffortsOK, so the first thing you can do to promote your music better isn't actually something many musicians associate with actually being a form of promotion. Collaborating with other musicians can actually be a great way to get out there. Making songs with a well known act can actually mean you can get in front of their fans. It may also mean that you gain a higher perceived value for working with that act, and it can be a good note on your CV when looking for other music related work and opportunities. The thing is though, it's very unlikely you'll get collaborations with big names in your genre (unless you already know them). You see, their time is precious, and they're not just going to collaborate with every up and coming act out there. The solution? Using the 'ladder' method. What you want to do is categorize any talented musicians in your genre into different levels based on how big they are. Usually, while the biggest acts won't be willing to work with you at this stage, some of the lower level acts will be - with enough incentive. So what you do is approach those acts which are slightly bigger then you, and do collaborations with a few of them. Not only does this get you in front of their audiences, but it also gets you associated with being at their level. Once this is done, start looking to the next step of musicians who are that bit more popular then the last group you approached (and are now in yourself). Do the same; collaborate with them, get in front of their audience, and become thought of as being on their level. Rinse and repeat, each time working with bigger acts and getting a bigger reputation yourself. The good thing is, once people start seeing you're working with lots of people in your genre, they will want to start working with you too. You'll be the hip new people on the block that everyone wants to be associated with. 2. Climb the Ladder with Media Outlets You Try to Get On
If you've ever tried to get covered by a big website, TV channel or radio station, chances are you didn't hear back from them, or got rejected. Again, these places aren't looking to work with just anyone; you need to prove you're noteworthy and worthwhile for them using one of their exposure slots. As you may have guessed, the above ladder method works here too. Start out by getting on smaller platforms and websites, and build your way up. Get all of these previous places you've appeared on your music CV. Include their logos on your website. Make it clear people are talking about you. Gradually build things up, networking with new people along the way. You will find more and bigger opportunities become available to you, as the music industry is full of people who don't care until you say you've worked with 'x' amount of their competitors. So keep climbing that ladder. 3. Master Your Gigging GameSo I could say to you, "Gig because it's good exposure and you can make money from it." I want to give you more, though. The thing is, anyone can gig. That said, what are you doing to set your gigs apart from 95% of other musicians in your genre?! Practicing your lyrics is one thing, but mastering your show is something else altogether. Remember, as a musician you are an entertainer! It's your job to entertain. Yes, that might just be in the form of your voice in rare cases, but in the majority of cases your whole stage presence also factors into things. When people leave your show, are they going to remember you as that person with good lyrics and a good voice? Or will they remember you as that person who stood out and outshone all the other performing acts that night? I hope you aim to achieve the second one. So what can you do to achieve that? Well first of all, find out what works in terms of stage presence. Load up YouTube and search for the best live acts in your genre. See how they command the stage, see how they move, and see how they interact with the audience. Does it work? Is it something you can do and build on? Most of the time it will be, so be sure to build yourself as a overall great performer, rather then just someone who has good vocal ability. 4. How to Promote Your Music Online: Schedule Your Social UpdatesAll right, let's move on to how to promote your music online. While you all know you should be taking part in social networking, there's one thing you can do to make things a lot easier in that area: Scheduling your social updates! While this isn't possible when you're replying to people who interact with you (which you should be doing), you can schedule updates for your fans with new content and conversation starters. For example, let's say you have a gig tonight. You may be very busy just before it, and you know you won't have any time to communicate with your fans on social sites around that time. In this case, what you could do is schedule two updates for Facebook and Twitter. The first could go something like this: "Not long ago arrived at * venue name * and can't wait to perform. Any of you here? If so come and say hi and wish me luck!" You can also schedule another update for later, such as: "The show tonight went well, I can't wait to share the pictures with you. Give me time to go home and sleep & I'll get them up tomorrow ;)" These kind of updates are of course based on things you know are going to happen, yet they will mean you can encourage communication with your fans at a time which is easier for you. So how do you schedule your social updates? Well my favorite method is via the free tool Hootsuite. Have a look, if you ask me it's a must use tool for all musicians. 5. Take Advantage of Email Marketing
The advantage with email marketing over Facebook and Twitter is your message gets to more people then it would on alternative platforms. As you probably know, Facebook makes it so only a small percentage of your fans see any message you post. With Twitter, if your followers aren't online around the time you send your Tweets out, chances are they won't see them. With email though, once it's sent, it sits there until your email subscribers see the message. It doesn't go anywhere, and it's not as time sensitive. There are a lot of other reasons why emails are also effective, but I won't list them all here. Instead you can check out this guide on list building for musicians, and see for yourself why you need it. I also let you know how to get started with this form of promotion, so give it a try. 6. Don't Just Update on Twitter, Seek ConversationsMy last music marketing tip for the day: Be proactive with your approach to Twitter marketing. I see people get this wrong all the time. They think that all they need to do to promote their music on Twitter is to add a load of random people, then keep Tweeting about things related to themselves. In reality, this is a huge waste of your time. Real Twitter promotion is all about building connections. You want to seek out conversations relevant to you and get involved. For example, let's say you make music and are similar to Coldplay. What you'll want to do is search for conversations based around Coldplay, and see the results. Be sure to click 'all' under the section 'Results for coldplay.' This will bring up all people recently talking about them. Next, literally start talking to these people. Let them know you're into Coldplay too, and for those that respond and seem interested, mention that you make similar music which they may want to check out. So people will end up doing that. I don't advise you mention your music the first time around, because people usually put up barriers against you once they feel you're trying to promote to them on initial contact. But after swapping a Tweet or three, they'll be much more likely to give you a try if they think you're a cool person. You will also want to give them a follow after their first reply, too, as this will increase the chances they'll follow you back and see your music related updates. And That's THE BEGINNING of How to Promote Your MusicAnd that's it, six big (and often not talked about) tips for promoting your music. That said, this isn't everything you need to know in terms of getting your music out there. There are a lot more music marketing tips you can and should learn, and I aim to give you those here today. If you haven't already, you'll want to check out my free ebook on the subject (download it here). Inside I start to look at the finer details of music promotion, such as how much you should be doing it, when, and why. I also look at some additional things you need to think about to start getting your music marketing mentality right. Furthermore, you can check this guide for 6 additional music marketing tips. I hope you found this guide useful and have some things you can start implementing ASAP. If so, please give it a share, and let your fellow musicians check it out too. I'm sure we'll speak again soon. :) Shaun Letang, |
Kim Garst shares a list she's compiled of "strategies that will help you promote your blog and drive traffic to your website," such as promoting posts to your email list, commenting on other blogs, participating in industry forums, creating a Slideshare based on a post, and buying "cheap banner ads on niche sites."
Richard Marriott curates answers from 50 (actually 53) experts on which tools they would use to promote their blog content if they could only use three. Among the tools mentioned are Buffer, Triberr, Wistia, Facebook, and several others; but according to this group of experts, the three most helpful tools are…(read 
Pam Dyer outlines five steps for creating a successful blog—from understanding your goals to using marketing tactics to create visibility—then showcases an infographic illustrating 120 blog marketing tactics, from social networks to eBooks to PR to video, contests, "egobait" and forum posting.
Mike Alton updates a detailed post about post promotion, helpfully advising readers not only how to promote their blog posts but also which tactics to avoid or drop, as they are no longer effective; for example, regarding social sharing sites, "The New MySpace no longer allows link sharing. And I have dropped Bebo and Diigo and Viadeo."
Heidi Cohen serves up more than two dozen tips for promoting your blog through social media, among them: writing "regular features responding to your audience's needs and interests;" including sidebar links that make it easy for readers to follow you on Facebook and Twitter (and other social networks, as applicable): and thanking people for sharing your posts.
Guest author Samuel Pustea suggests more than four dozen ways to promote blog posts, from the big social networks to newer tools like Pinterest, Triberr, Pligg and Scoop.it to RSS directory posting, infographics and guest blogging.
As Arvid Linde notes here, there were once hundreds of blog directories across the web—but most existed solely for "spam purposes." This post provides a short list of 43 still-active, reasonably high-quality directories that can actually drive traffic, even if the links no longer have much SEO benefit.
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