Promote and monitor your blog: the secrets of successful blogging ...

Promote and monitor your blog: the secrets of successful blogging ...
WRM in the WSJ : How to Promote Democracy - The American Interest
4 Tips on How to Promote Your Blog Using Social Media | Get ...
How To Promote Your Blog Posts Effectively To Get More Traffic In ...

Posted: 27 Sep 2013 03:00 PM PDT

JulienRio.com: Promote and monitor your blog: the secrets of successful blogging

If you are planning to open a blog, just opened one or if you face difficulties getting the attention you deserve with your blog, this article is made for you.

I have created my marketing blog in October 2011. Since then, my regular visitors and newsletter readers figures have been regularly increasing.

I would like to share with you some of the techniques that lead me to success. Those tips are very practical and ready to be adapted to your own blog strategy.

The first thing you need to know about Content Strategy is that it takes time, sometimes a LONG time to show results. Nevertheless, unlike SEM, the results of Content Strategy last for long and increase overtime.

Creating nice content

The first guideline is the most obvious one. You must create "valuable content". Sounds obvious, right?

What is a bit more tricky is defining "valuable content". I would give the following definition:

"Creating valuable blog content implies creating unique content that brings some specific value to your readers".

In clear, "valuable content" means no copy, unique content, interesting topic. If you want to go even further, try focusing on a niche. If you focus on a topic that no-one else covers, all people interested in this topic will necessarily find you.

JulienRio.com: Promote and monitor your blog: the secrets of successful blogging

RSS feeds

If you have a blog, having a RSS feed is essential.

Depending on what platform you are using, the creation of a RSS feed might already be a feature. Otherwise, you can always create your own one, there are plenty of scripts out there helping you to do so. Do not forget to declare your RSS feed in your header! That way people could directly read it without having to look for it.

This RSS tutorial explains in depth what are RSS, what to put in them and how to include them in your blog.

For example, you can find my RSS feed here: Marketing Solution RSS feed. This one contains my latest articles. I have another for the latest comments left on the blog.

You could create RSS feeds of almost anything. The point of it is that some programs as well as readers might look for it in the future.

Promote and monitor your blog: the secrets of successful blogging

Technorati

Here is another good reason for having RSS feeds. Technorati is a platform helping bloggers by collecting, highlighting and distributing content. Make sure you have an account there (if your blog is written in English) as it will automatically and effortlessly promote your new posts and increase your online influence simply by reading your RSS feed.

Having a newsletter on your blog is an excellent way to keep your readers in the loop and make sure they do not forget about you.

Nevertheless, taking care of a newsletter represents a lot of work and isn't necessary for all blogs. It is really for you to define whether you have time to take care of it or not. If you are thinking about starting with your newsletter, I invite you to check some tips from my article "How to write a successful newsletter".

Newsletter Tracking

If you decide to go with the newsletter, it is important to track your results: how many people subscribed, where do they come from, what do they read, which article did they prefer, etc.

As I have created my blog myself, I have built several tools enabling me to track the results of my newsletter. Most blogging platform provide you with such tools already, it is just a matter of using them.

For example, I constantly track the number of new subscribers. I check if they subscribe to the French or English version of my newsletter and which article they were reading when they subscribed. That gives me information about which article makes people want to follow me so that I could re-use the concept in the future.

I also track how many of those receiving my newsletter actually read it and how many click on an article inside it. I can then see which article is most successful and try to talk more about this topic in the future.

People tend to believe a newsletter is a tool for a website to inform its readers. This is actually the exact opposite: the major use of a newsletter is to find out more about your readers and what they like. JulienRio.com: Promote and monitor your blog: the secrets of successful blogging

Getting subscribers

There is an easy and extremely efficient way to increase dramatically the number of subscribers you got.

Can you see the chart I have published above? Do you see how the number of people subscribing to my newsletter suddenly increases after a complete year of stagnation?

This phenomenon can be easily explained: the sudden increase corresponds to the day I started offering free content for download (first an ebook then other marketing material and templates). When you want to download something from my blog, you have to subscribe to my newsletter (indeed, with the possibility to cancel it anytime).

You can do the same! Offer free content as an incentive to get more subscribers! But beware that if your content is not as good as what your visitors expect, they might give up both your newsletter and your blog.

Comments overview

Do you know what pushes people to comment on your blog?

You have several ways to encourage people to post. The first one is to use sentences inviting people to share their opinion and point of view. "Was this article useful to you? Share your comments below!".

The second one is to display the last comments somewhere on your page: people always like to see their comments appear somewhere!

Both ways, the only way to make your article live beyond its own length is to generate a debate from it.

JulienRio.com: Promote and monitor your blog: the secrets of successful blogging

Gathering data

Do not forget: having a blog is not so much passing information to people as it is getting information from them.

Gather all data you can as you would do using a CRM: if such data does not bring much value yet, it might answer some of your questions in the future. Simply make sure you respect the law in terms of privacy: for the rest, gather gather gather as much as you can! It is only by looking at your figures that you will really understand who your visitors are and what they expect from you.

JulienRio.com: Promote and monitor your blog: the secrets of successful blogging

The obvious

Like any website, your blog should be using Google analytics and Google Webmaster tools to monitor your traffic.

You should also register your blog in directories of the same field.

Make sure you answer all your visitors as fast and as efficiently as possible.

Make use of Social Media for promoting your blog.

Check on what post was successful and try to replicate this success.

Focus on one topic you master instead of covering a large range of ideas.

And the last "obvious" piece of advice: be yourself. There is no-point opening a blog if you can't even be yourself.

Julien Rio.

WRM in the WSJ : How to Promote Democracy - The American Interest

Posted: 01 Feb 2014 07:39 AM PST

2013 was a bad year for democracy and freedom around the world, as WRM notes in his latest piece for the Wall Street Journal. Many Arab Spring nations have experienced coups or other chaos, fascism is on the rise in some countries, and places like Thailand are moving towards less democratic forms of government. In light of all of this bad news, WRM's column proposes a way forward for those who care about spreading political freedom:

This doesn't mean that democracy advocates should wring their hands and stand aside, but it does mean we need to think about promoting deeper social change over longer periods [...]

A more sustainable and effective democracy agenda would start with education. Helping talented young people get access to good education will, over time, do more to promote democratic ideals than anything else. This doesn't just mean offering more students more opportunities to study abroad. Many countries, like Egypt, have terrible postsecondary systems. Founding new schools, helping existing ones, and promoting partnerships between Western and foreign institutions can go a long way.

Read the whole thing to get a fuller sense of how Western countries can still promote democracy in an age of domestic exhaustion and international chaos.

4 Tips on How to Promote Your Blog Using Social Media | Get ...

Posted: 23 Jan 2014 11:08 PM PST

There are so many things you can do to promote your business with social media, however, if you try to do too much, your efforts will be diluted. That is why you should focus on 3 to 4 things you can keep going for a long time.*

How To Promote Your Blog Posts Effectively To Get More Traffic In ...

Posted: 25 Jan 2014 03:26 AM PST

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Getting flood of blog traffic is the target of all the bloggers. If your blog doesn't have the traffic or the readers then there is no meaning of creating your blog. You are creating your blog and also publishing the blog posts regularly but publishing the blog posts regularly is not enough to get success in blogging. To get success in blogging, You should always try to drive traffic to your blog. Traffic or readers are the life line of your blog, without readers or traffic your blog will surely die one day so stop concentrating only on publishing posts. Always concentrate on all the important factors including posting regularly.

Newbie bloggers creates blog posts regularly either by copying from others or by writing in the starting of their blogging carrier but they don't know the correct way of promoting blog posts that's why I am sharing some best ways to promote your blog posts to get targeted traffic direct to your blog posts.

How To Promote Your Blog Posts Effectively

In this section, we are going to share some ways and best places to promote blog posts effectively and we will explain all the things step by step so you have to follow all the steps one by one to get more traffic to your blog posts.

Step-1: Create Quality And Helpful Articles

This is the first step which you have to follow correctly to get success in blogging. Creating quality and helpful articles for your readers is the first and foremost step which you have to follow. You should always remember that you have to write a kind of blog posts which will help your readers.

While writing blog posts, you should think like a reader and should ask yourself that what kind of information you should include in your article which will solve all the problems of your readers and when you will create a that kind of article in which you have covered all the information which will solve the problem of your readers then that article will called a Quality And Helpful Article. So don't forget my words and follow this step correctly.

Note: If you are a newbie blogger and you used to copy articles from others then I promise you my friend you will never get succeed in blogging because Google will never rank your duplicate article and one day Google will also pull and throw your blog away from the search index of Google.

So mark my words and start writing articles yourself. By the continuous practice of writing articles and by increasing your knowledge and experience in blogging, you will surely become a great article writer in the future so start doing practice from now. Best Of luck

Step-2: Promoting Blog Posts On Facebook Groups

After writing the quality and helpful article, now it's time to promote that article and to get some targeted traffic to your blog posts. In second step, I will explain you that how you can share blog posts on Facebook to get referral traffic from Facebook to your blog.

You should share your blog posts with your friends by sharing your article on your Facebook timeline publicly. and after doing this, you should promote your blog posts on Facebook groups. There are many active bloggers on the blog-o-sphere who are using Facebook groups very actively so you should also join some Facebook groups related to your blog topic. After joining some Facebook groups, share your blog posts on these groups and surely get good amount of referral traffic to your blog.

Step-3: Share Articles On Linkedin Groups

LinkedIn groups are also beneficial to drive traffic as like as Facebook groups are. LinkedIn is a social networking site used by many professional bloggers. So you have to create high quality blog posts to get good response from the LinkedIn groups. If you will gonna share any useless article in these LinkedIn groups then forget that your post will get traffic to these groups. Always share quality and helpful articles.

Step-4: Share Articles On Google Plus Communities

Sharing articles in Google plus communities is the best option to get more +1 for your blog posts and It will also give you more referral traffic to your articles. Google+ is the lovable social media site by bloggers because Google+ is powered by Google and getting more +1 from these Google+ communities will help your article to get higher ranking in Google. So you should join some Google plus communities related to your blog niche so that your articles will get good amount of traffic and Google plus shares.

Must Read: How to Get Traffic From Google Plus – Killer Trick

Step-5: Create Backlinks

Creating backlinks to your blog post is the great way of increasing referral traffic to your blog and backlinks are also more beneficial in increasing your blog post ranking in Google. After promoting your blog posts on social media sites, you should also create few backlinks towards your blog post. You should create backlinks through blog commenting on commentluv enabled blogs for your blog posts. I am strongly recommending you to read below articles.

Final Words…

Literally speaking after following all these 5 steps, your blog posts will surely get good amount of traffic. And It's my personal experience, after getting good amount of social shares my blog post started ranking well in Google. So If you will increase the social shares of your blog post then Google will rank your article higher and In result, Your blog will get flood of organic traffic from Google. Hope you understand all the things on how to promote your blog posts effectively. Also don't forget to share this post on social networks and share your thoughts on this article via comments below. Happy Blogging

GlobalCraze is based on WordPress Blogging tips, SEO, Social Media, Technology even more by Chetan Gupta who covers useful articles for Newbie bloggers and readers. Chetan Gupta is a Passionate blogger by profession and resides in New Delhi, India. He is a WordPress and Internet enthusiast. Apart from blogging, he takes delight in listening music, surfing internet and he loves to playing chess. ;) Chetan on Facebook and Follow him on Twitter

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